PALOMA DIAZ SOLOAGA
Universidad Complutense de Madrid
H-index: 14
Europe-Spain
Top articles of PALOMA DIAZ SOLOAGA
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users | Sonia Laura Carcelén García Paloma Díaz Soloaga Mónica Díaz-Bustamante Ventisca | 2023/1/15 | |
Ideal feminine beauty according to Korean cosmetic brand’s Instagram profiles | Media Asia | Doris Treviños-Rodríguez Paloma Díaz-Soloaga | 2023/7/3 |
Fashion and film stories of (mis) understanding: Introduction to a special issue on cinema and fashion | Paloma Díaz-Soloaga Gemma Muñoz Domínguez Arch G Woodside | 2023/6/30 | |
Legacy transmission through fashion films: Visual and narrative brand heritage integration | Journal of Global Fashion Marketing | Paloma Diaz-Soloaga Gemma Muñoz Domínguez Jing Zhou | 2023/6/26 |
Forced telecommuting during the COVID-19 lockdown: the impact on corporate culture in Spain and Kazakhstan | Corporate Communications: An International Journal | Paloma Díaz-Soloaga Aurora Díaz-Soloaga | 2023/3/7 |
Valor percibido de marca y actitudes hacia la cocreación a través del eWOM: una tipología de usuarios digitales cocreadores | Revista de Comunicación | Paloma Diaz-Soloaga Sonia Carcelén-García Mónica Diaz-Bustamante Ventisca | 2023/3 |
From cronista to directora de moda: The Birth and Evolution of the Role of Fashion Editor in the Women's Press in Spain | ZoneModa Journal | Daniele Gennaioli Paloma Díaz-Soloaga María Villanueva Cobo del Prado | 2022/7/12 |
Reinventando la comunicación en la industria de la moda durante la pandemia COVID-19: El caso LOEWE | aDResearch ESIC International Journal of Communication Research | Jing Zhou Jun Tan Paloma Díaz-Soloaga | 2022/2/2 |
La imagen femenina en tiempos del #metoo: publicidad de moda, perfume y cosmética | Profesional de la Información | Doris Treviños-Rodríguez Paloma Díaz-Soloaga | 2021/3/5 |
Communication in the Fashion Industry: Sustainability Focus | Paloma Díaz-Soloaga | 2021/10 | |
The revival of heritage fashion houses: Brand identity in the digital era | Gemma Muñoz Domínguez Paloma Díaz-Soloaga | 2021/9/21 | |
Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants | Journal of Global Fashion Marketing | Teresa Pérez del Castillo Paloma Díaz-Soloaga Julie McColl | 2020/8/1 |
La triple dimensión de la cultura organizacional: un estudio aplicado a empresas de moda españolas | Revista Prisma Social | Paloma Díaz-Soloaga | 2020/4/29 |
Co-creación, contenido y comunidad: nuevas bases del engagement digital en marcas de cosmética | El profesional de la Información | Gemma Muñoz-Domínguez Paloma Díaz-Soloaga | 2020 |
Co-Authors
