CUFinder

Pacho Frida

Pacho Frida

Mzumbe University

H-index: 8

Africa-Tanzania

About Pacho Frida

Pacho Frida, With an exceptional h-index of 8 and a recent h-index of 8 (since 2020), a distinguished researcher at Mzumbe University, specializes in the field of strategic management, marketing, consumer behavior, entrepreneurship, research methods.

His recent articles reflect a diverse array of research interests and contributions to the field:

Self–brand connection and the decision to purchase counterfeit and original luxury brands in Tanzania

Digital technology adoption by women entrepreneurs amid Covid-19 pandemic

The Effect Of Effectuation Principles On Opportunity Exploitation By Entrepreneurs In A Developing Economy

The effect of effectuation set of means on new venture performance: flexibility principle as a mediating factor

Factors influencing consumers' behaviour towards organic food purchase in Denmark and Tanzania

The role of entrepreneurial self-efficacy in resources acquisition in a new venture: the mediating role of effectuation

What influences consumers to purchase organic food in developing countries?

Pacho Frida Information

University

Position

Lecturer of business studies Tanzania

Citations(all)

450

Citations(since 2020)

449

Cited By

72

hIndex(all)

8

hIndex(since 2020)

8

i10Index(all)

7

i10Index(since 2020)

7

Email

Access Email

University Profile Page

Mzumbe University

Google Scholar

View Google Scholar Profile

Pacho Frida Skills & Research Interests

strategic management

marketing

consumer behavior

entrepreneurship

research methods

Top articles of Pacho Frida

Title

Journal

Author(s)

Publication Date

Self–brand connection and the decision to purchase counterfeit and original luxury brands in Tanzania

Journal of Consumer Sciences

Frida Thomas Pacho

2023/6/26

Digital technology adoption by women entrepreneurs amid Covid-19 pandemic

Academy of Entrepreneurship Journal

Frida Pacho

2023

The Effect Of Effectuation Principles On Opportunity Exploitation By Entrepreneurs In A Developing Economy

Journal of Developmental Entrepreneurship

Frida Pacho

2022/9

The effect of effectuation set of means on new venture performance: flexibility principle as a mediating factor

Journal of Entrepreneurship in Emerging Economies

Frida Thomas Pacho

Hellena Mushi

2021/11/12

Factors influencing consumers' behaviour towards organic food purchase in Denmark and Tanzania

Studies in agricultural economics

Frida Thomas Pacho

Madan Mohan Batra

2021

The role of entrepreneurial self-efficacy in resources acquisition in a new venture: the mediating role of effectuation

SAGE Open

Qamaruddin Maitlo

Frida Thomas Pacho

Jia Liu

Tahseen Ahmed Bhutto

Wang Xuhui

2020/10

What influences consumers to purchase organic food in developing countries?

British food journal

Frida Pacho

2020/6/15

See List of Professors in Pacho Frida University(Mzumbe University)