Pınar Yürük-Kayapınar
Trakya Üniversitesi
H-index: 9
Asia-Turkey
Top articles of Pınar Yürük-Kayapınar
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Effects of Social Media Engagement on Social Benefits and Behavioral Intentions: The Case of Online Events | Alanya Akademik Bakış | Pınar YÜRÜK KAYAPINAR Neslihan CAVLAK Özgür KAYAPINAR | 2023/9/29 |
Analyzing Research Trends in Green Consumerism: A Bibliometric Study Using RStudio | Pınar Yürük-Kayapınar Burcu Ören Özer | 2023 | |
Examination of empirical studies on customer engagement, online engagement, and social media engagement | Pınar Yürük-Kayapınar | 2021 | |
Consumer Behaviors and Perceptions Towards Luxury Brands | Pınar Yürük-Kayapınar Senem Ergan | 2021 | |
The role of consumer ethnocentrism on boycott behaviour: What if a domestic business behaves egregiously? | Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration | Elif Ulker‐Demirel Pinar Yuruk‐Kayapinar Ozgur Kayapinar | 2021/12 |
The mediating role of security and privacy on the relationship between customer interface features and e-word of mouth marketing | Turkish Journal of Marketing | Pınar Yürük-Kayapınar | 2021/5/1 |
New Media Channels in Corporate Communication and Interaction with the New Consumer: Digital Marketing | Pinar Yürük-Kayapinar Özgur Kayapinar | 2021 | |
Digital consumer behavior in an omnichannel world | Pinar Yuruk-Kayapinar | 2020/11/26 | |
Bilgi Yetkinliğinin Lojistik Performans Üzerindeki Etkileri | Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi | Özgür Kayapınar H. Selçuk Eti Pınar Yürük-Kayapınar | 2020/6 |
Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events | Pinar Yürük-Kayapinar | 2020 |
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