Olivier Toubia
Columbia University in the City of New York
H-index: 29
North America-United States
Top articles of Olivier Toubia
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Search Bubble: How Search Refinement Tools Shape Consumer Search, Choice, and Preferences | Choice, and Preferences (January 18, 2024) | Jia Liu Olivier Toubia | 2024/1/18 |
Understanding fairness perceptions in demographic segmentation and targeting | Available at SSRN | Elizabeth Friedman Franklin Shaddy Olivier Toubia | 2023/3/31 |
Artificial Intelligence in Marketing | K Sudhir Olivier Toubia | 2023/3/13 | |
The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth | K Sudhir Olivier Toubia | 2023/3/13 | |
The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective | arXiv preprint arXiv:2312.15524 | George Gui Olivier Toubia | 2023/12/24 |
Marketing’s Role in the Evolving Discipline of Product Management | Marketing Science | Jeffrey D Shulman Olivier Toubia Raena Saddler | 2023/1 |
Large language models are prone to methodological artifacts | Melanie Brucks Olivier Toubia | 2023/6/19 | |
A quantitative study of non-linearity in storytelling | Poetics | Andrew Piper Olivier Toubia | 2023/6/1 |
Next Steps for Frontiers in Marketing Science | Anocha Aribarg Tat Chan Preyas S. Desai Nitin Mehta Upender Subramanian | 2022/9 | |
Letting logos speak: Leveraging multiview representation learning for data-driven branding and logo design | Marketing Science | Ryan Dew Asim Ansari Olivier Toubia | 2022/3 |
A New Chapter or a New Page for Marketing Science? | Marketing Science | Olivier Toubia | 2022/1 |
Pricing fairness in a pandemic: Navigating unintended changes to value or cost | Journal of the Association for Consumer Research | Elizabeth MS Friedman Olivier Toubia | 2022/1/1 |
The more you ask, the less you get: When additional questions hurt external validity | Journal of Marketing Research | Ye Li Antonia Krefeld-Schwalb Daniel G Wall Eric J Johnson Olivier Toubia | 2022/10 |
Content-based model of web search behavior: An application to TV show search | Management Science | Jia Liu Olivier Toubia Shawndra Hill | 2021/10 |
Understanding consumer preferences for explanations generated by XAI algorithms | arXiv preprint arXiv:2107.02624 | Yanou Ramon Tom Vermeire Olivier Toubia David Martens Theodoros Evgeniou | 2021/7/6 |
How should artificial intelligence explain itself? Understanding preferences for explanations generated by XAI algorithms | Understanding Preferences for Explanations Generated by XAI Algorithms (June 30, 2021). Columbia Business School Research Paper | Yanou Ramon Tom Vermeire David Martens Theodoros Evgeniou Olivier Toubia | 2021/6/30 |
How quantifying the shape of stories predicts their success | Proceedings of the National Academy of Sciences | Olivier Toubia Jonah Berger Jehoshua Eliashberg | 2021/6/29 |
A Poisson factorization topic model for the study of creative documents (and their summaries) | Journal of Marketing Research | Olivier Toubia | 2021/12 |
Search query formation by strategic consumers | Quantitative Marketing and Economics | Jia Liu Olivier Toubia | 2020/6 |
