Norazlyn Kamal Basha

About Norazlyn Kamal Basha

Norazlyn Kamal Basha, With an exceptional h-index of 14 and a recent h-index of 14 (since 2020), a distinguished researcher at Universiti Putra Malaysia,

His recent articles reflect a diverse array of research interests and contributions to the field:

What makes viewers loyal toward streamers? A relationship building perspective and the gender difference

Influence of supply chain risk management and its mediating role on supply chain performance: perspectives from an agri-fresh produce

Exploring The Driving Factors of International Performance: Evidence from Business Service SMEs in Malaysia

Why not travel to Malaysia? Variations in inbound tourists’ perceptions toward Halal-friendly destination attributes

Moderating role of religiosity and the determinants to attitude, willingness to donate and willingness to communicate posthumous organ donation decisions among university …

Food at your doorstep? Examining customer loyalty towards online food delivery applications

Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?

The Revised Effect on Community Residents’ Perception and Support in Rural Historical Tourism: The Case of Qintong Ancient Town.

Norazlyn Kamal Basha Information

University

Position

___

Citations(all)

653

Citations(since 2020)

625

Cited By

90

hIndex(all)

14

hIndex(since 2020)

14

i10Index(all)

18

i10Index(since 2020)

18

Email

University Profile Page

Google Scholar

Top articles of Norazlyn Kamal Basha

Title

Journal

Author(s)

Publication Date

What makes viewers loyal toward streamers? A relationship building perspective and the gender difference

Asia Pacific Journal of Marketing and Logistics

Yingxia Li

Norazlyn Kamal Basha

Siew Imm Ng

Qiaoling Lin

2024/4/23

Influence of supply chain risk management and its mediating role on supply chain performance: perspectives from an agri-fresh produce

Annals of Operations Research

Umair Waqas

Azmawani Abd Rahman

Normaz Wana Ismail

Norazlyn Kamal Basha

Sonia Umair

2023/5

Exploring The Driving Factors of International Performance: Evidence from Business Service SMEs in Malaysia

Journal of International Studies (JIS)

Norwan Ahmad

Siew Imm Ng

Norazlyn Kamal Basha

Yuhanis Abdul Aziz

2023

Why not travel to Malaysia? Variations in inbound tourists’ perceptions toward Halal-friendly destination attributes

Journal of Hospitality & Tourism Research

Mohamed Azali

Norazlyn Kamal Basha

Yee-Shan Chang

Xin-Jean Lim

Jun-Hwa Cheah

2023/1

Moderating role of religiosity and the determinants to attitude, willingness to donate and willingness to communicate posthumous organ donation decisions among university …

OMEGA-Journal of Death and Dying

Sonia Umair

Jo-Ann Ho

Serene Siew Imm Ng

Norazlyn Kamal Basha

2023/11

Food at your doorstep? Examining customer loyalty towards online food delivery applications

British Food Journal

Xin Liu

Xin-Jean Lim

Jun-Hwa Cheah

Siew Imm Ng

Norazlyn Kamal Basha

2023/7/17

Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?

Technology in Society

Norazlyn Kamal Basha

Eugene Cheng-Xi Aw

Stephanie Hui-Wen Chuah

2022/5/1

The Revised Effect on Community Residents’ Perception and Support in Rural Historical Tourism: The Case of Qintong Ancient Town.

Asia-Pacific Journal of Innovation in Hospitality & Tourism

Shan Gengzhi

Norazlyn Kamal Basha

Ramachandran Sridar

Jianping Gu

Meng Liu

...

2022/3/1

A SYSTEMATIC REVIEW OF STUDIES ON FLOW EXPERIENCE FROM 2010-2022. INSIGHTS AND DIRECTIONS FOR FUTURE RESEARCH

Sin-Er Chong

Siew-Imm Ng

Norazlyn Kamal Basha

2022

Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination

Sustainability

Siew Imm Ng

Xin-Jean Lim

C Michael Hall

Keng Kok Tee

Norazlyn Kamal Basha

...

2022/11/2

A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention

growth

MENGYAN Sheng

NORAZLYN KAMAL Basha

2022

Millennials on Sharing Online Video Ads: What Do We Know, and What can We Do About it?

Transnational Marketing Journal

Nik Mohamad Shamim

Norazlyn Kamal Basha

Siew Imm Ng

Jo Ann Ho

2022/10/8

Why knowledge-based human resource management matters for business service SMEs?

International Journal of Management Practice

Norwan Ahmad

Siew Imm Ng

Norazlyn Kamal Basha

Yuhanis Abdul Aziz

2022

The revised effect on community residents' perception and support in rural historical tourism: the case of Qintong ancient town.

Geng-zhi Shan

Norazlyn Kamal Basha

Sridar Ramachandran

Jian-ping Gu

Meng Liu

...

2022/6/7

DESCONTMARKS: scale development and validation

Asian Social Science

An Nur Nabila Ismail

Yuhanis Abdul Aziz

Norazlyn Kamal Basha

Anuar Shah Bali Mahomed

2021/6/30

Antecedents of cloud computing adoption in the Malaysian context: A systematic literature review

Raymond Teh

Anusuiya Subramaniam

Jo Ann Ho

Norazlyn Kamal Basha

2021/12/26

Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention

Journal of Retailing and Consumer Services

Eugene Cheng-Xi Aw

Norazlyn Kamal Basha

Siew Imm Ng

Jo Ann Ho

2021/1/1

Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps

Journal of Retailing and Consumer Services

Xin-Jean Lim

Jun-Hwa Cheah

Siew Imm Ng

Norazlyn Kamal Basha

Yide Liu

2021/5/1

Unraveling determinants of Webrooming behavior: A qualitative inquiry

International Journal of Business and Society

Eugene Cheng-Xi Aw

Norazlyn Kamal Basha

Siew-Imm Ng

Jo-Ann Ho

2021/12/17

An Empirical Investigation of the Relationship between Knowledge Type, Organizational Learning, and New Product Launch Success

Sustainability

Poorya Ghafoorpoor Yazdi

Aydin Azizi

Majid Hashemipour

2018/8/27

See List of Professors in Norazlyn Kamal Basha University(Universiti Putra Malaysia)