Nora Rifon
Michigan State University
H-index: 23
North America-United States
Top articles of Nora Rifon
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A Typology of Consumer Activism: Resolving Conceptual Inexactitude and Systematizing the Nuances of Anti-Brand Behaviors | Iago S Muraro Nora J Rifon | 2023/4/11 | |
Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities | Journal of Product & Brand Management | Nora J Rifon Mengtian Jiang Shuang Wu | 2023/4/3 |
Bringing older consumers onboard to online banking: a generational cohort comparison | Educational Gerontology | Mengtian Jiang Nora J Rifon Shelia R Cotten Saleem Alhabash Hsin-Yi Sandy Tsai | 2022/1/7 |
PARALLEL AND SYNERGISTIC PATHWAYS TO CELEBRITY PERSUASION: CONSUMER IDEAL-CELEBRITY AND CELEBRITYPRODUCT CONGRUENCE AS DETERMINANTS OF EXPERTISE AND TRUSTWORTHINESS, AND THE … | American Academy of Advertising. Conference. Proceedings (Online) | Nora J Rifon Iago S Muraro Garrett McGuire | 2021 |
The association between parental views on dietary quality and physical activity levels | Health Education Journal | Dawn S Earnesty Getrude Mphwanthe Gayle M Shipp Deanne Kelleher Julie Plasencia | 2020/3 |
