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Nor Khalidah Abu

Nor Khalidah Abu

Universiti Tun Abdul Razak

H-index: 7

Asia-Malaysia

About Nor Khalidah Abu

Nor Khalidah Abu, With an exceptional h-index of 7 and a recent h-index of 5 (since 2020), a distinguished researcher at Universiti Tun Abdul Razak, specializes in the field of Marketing, Service Marketing, Retailing, Service Innovation, Entrepreneurship.

His recent articles reflect a diverse array of research interests and contributions to the field:

Service-driven Advocacy: From Tourists’ Felicity to Preeminent Destination Loyalty

Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image

Nor Khalidah Abu Information

University

Position

Senior Lecturer of Marketing

Citations(all)

296

Citations(since 2020)

101

Cited By

223

hIndex(all)

7

hIndex(since 2020)

5

i10Index(all)

5

i10Index(since 2020)

3

Email

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University Profile Page

Universiti Tun Abdul Razak

Google Scholar

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Nor Khalidah Abu Skills & Research Interests

Marketing

Service Marketing

Retailing

Service Innovation

Entrepreneurship

Top articles of Nor Khalidah Abu

Title

Journal

Author(s)

Publication Date

Service-driven Advocacy: From Tourists’ Felicity to Preeminent Destination Loyalty

Asian Journal of Business Research

Boon-Liat Cheng

Nor Khalidah Abu

Ching Seng Yap

Shaheen Mansori

Tat-Huei Cham

2022/5

Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image

Jurnal Pengurusan (UKM Journal of Management)

Boon Liat Cheng

Shaheen Mansori

Nor Khalidah Abu

Ching Seng Yap

2020/12/31

See List of Professors in Nor Khalidah Abu University(Universiti Tun Abdul Razak)