Nisreen Ameen

Nisreen Ameen

Royal Holloway, University of London

H-index: 22

Europe-United Kingdom

About Nisreen Ameen

Nisreen Ameen, With an exceptional h-index of 22 and a recent h-index of 22 (since 2020), a distinguished researcher at Royal Holloway, University of London, specializes in the field of Digital Marketing, Human-computer interaction, Consumer behaviour, Artificial Intelligence (AI)-enabled service marketing, data.

His recent articles reflect a diverse array of research interests and contributions to the field:

Coupling artificial intelligence capability and strategic agility for enhanced product and service creativity

The authentic virtual influencer: Authenticity manifestations in the metaverse

What changes and opportunities does big data analytics capability bring to strategic alliance research? A systematic literature review

Revolutionizing services with cutting-edge technologies post major exogenous shocks

Risk, trust, and the roles of human versus virtual influencers

Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization

When will employees accept remote working? The impact of gender and internet skills

Distance is no longer a barrier to healthcare services: current state and future trends of telehealth research

Nisreen Ameen Information

University

Position

___

Citations(all)

1963

Citations(since 2020)

1931

Cited By

251

hIndex(all)

22

hIndex(since 2020)

22

i10Index(all)

31

i10Index(since 2020)

30

Email

University Profile Page

Royal Holloway, University of London

Google Scholar

View Google Scholar Profile

Nisreen Ameen Skills & Research Interests

Digital Marketing

Human-computer interaction

Consumer behaviour

Artificial Intelligence (AI)-enabled service marketing

data

Top articles of Nisreen Ameen

Title

Journal

Author(s)

Publication Date

Coupling artificial intelligence capability and strategic agility for enhanced product and service creativity

British Journal of Management

Nisreen Ameen

Shlomo Tarba

Jun‐Hwa Cheah

Senmao Xia

Gagan Deep Sharma

2024/2/4

The authentic virtual influencer: Authenticity manifestations in the metaverse

Journal of Business Research

Bernadett Koles

Alice Audrezet

Julie Guidry Moulard

Nisreen Ameen

Brad McKenna

2024/1/1

What changes and opportunities does big data analytics capability bring to strategic alliance research? A systematic literature review

Senmao Xia

Jianmin Song

Nisreen Ameen

Demetris Vrontis

Ji Yan

...

2024/1

Revolutionizing services with cutting-edge technologies post major exogenous shocks

Nisreen Ameen

Giampaolo Viglia

Levent Altinay

2023/3/12

Risk, trust, and the roles of human versus virtual influencers

Journal of Travel Research

Nisreen Ameen

Jun-Hwa Cheah

Faizan Ali

Dahlia El-Manstrly

Roberta Kulyciute

2023/8/19

Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization

María M Feliciano-Cestero

Nisreen Ameen

Masaaki Kotabe

Justin Paul

Mario Signoret

2023/3/1

When will employees accept remote working? The impact of gender and internet skills

Journal of Innovation & Knowledge

Ailun Xiong

Senmao Xia

Qile He

Nisreen Ameen

Ji Yan

...

2023/7/1

Distance is no longer a barrier to healthcare services: current state and future trends of telehealth research

Internet Research

Saumyaranjan Sahoo

Junali Sahoo

Satish Kumar

Marc Lim

Weng

...

2023

Between handholding and hand-held devices: Marketing through smartphone innovation and women’s entrepreneurship in post conflict economies in times of crisis

Information Systems Frontiers

Nisreen Ameen

Nnamdi O Madichie

Amitabh Anand

2023/2

How to balance economic profits and environmental protection: The impacts of cash hedging on remanufacturing firms

International Journal of Production Economics

Jing Liu

Senmao Xia

Zhaoxing Wang

Jiajia Nie

Nisreen Ameen

...

2023/4/1

It’s part of the “new normal”: Does a global pandemic change employees’ perception of teleworking?

Journal of Business Research

Nisreen Ameen

Savvas Papagiannidis

AR Shaheen Hosany

Elodie Gentina

2023/9/1

Generation Z's psychology and new‐age technologies: Implications for future research

Nisreen Ameen

Sameer Hosany

Babak Taheri

2023

Entrepreneurs’ decisions in perceived environmental uncertainty

British Journal of Management

Rana Zayadin

Antonella Zucchella

Amitabh Anand

Paul Jones

Nisreen Ameen

2023/4

Customers’ motives to co-create in smart services interactions

Electronic Commerce Research

Sanjit K Roy

Gaganpreet Singh

Corey Hatton

Bidit Dey

Nisreen Ameen

...

2023/9

Artificial Intelligence and creativity in marketing: A proposed typology and new directions for academia-industry collaborations

Nisreen Ameen

Gagan Deep Sharma

Shlomo Y Tarba

2023

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

Psychology & Marketing

Nisreen Ameen

Jun‐Hwa Cheah

Satish Kumar

2022/11

Exploring the predictors of chatbot service quality

21st IFIP W6. 11 Conference e-Business, e-Services, and e-Society

Nisreen Ameen

Savvas Papagiannidis

Dinara Davlembayeva

2022/6/15

Glued to your phone? Generation Z's smartphone addiction and online compulsive buying

Computers in Human Behavior

Michela Cesarina Mason

Gioele Zamparo

Andrea Marini

Nisreen Ameen

2022/11/1

The impact of service quality, trust and satisfaction on young citizen loyalty towards government e-services

Information Technology & People

Abdullah Alkraiji

Nisreen Ameen

2022/6/6

Toward advancing theory on creativity in marketing and artificial intelligence

Nisreen Ameen

Gagan Deep Sharma

Shlomo Tarba

Amar Rao

Ritika Chopra

2022/9

See List of Professors in Nisreen Ameen University(Royal Holloway, University of London)

Co-Authors

H-index: 47
Ali Tarhini

Ali Tarhini

Sultan Qaboos University

H-index: 37
Jyoti Choudrie

Jyoti Choudrie

University of Hertfordshire

H-index: 35
Khaldoon Nusair

Khaldoon Nusair

Sultan Qaboos University

H-index: 33
Kate Hone

Kate Hone

Brunel University London

H-index: 24
Mahmood Hussain Shah

Mahmood Hussain Shah

Northumbria University

H-index: 21
Mohamed Sarrab

Mohamed Sarrab

Sultan Qaboos University

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