ProfessorsProfessors of Lancaster UniversityNicholas Alexander

Nicholas Alexander

Lancaster University

H-index: 41

Europe-United Kingdom

About Nicholas Alexander

Nicholas Alexander, With an exceptional h-index of 41 and a recent h-index of 20 (since 2020), a distinguished researcher at Lancaster University, specializes in the field of international retailing, retail marketing, marketing history, business history, international marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Theorising brand aura

The Oxford Handbook of Luxury Business. Edited by Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts. Oxford: Oxford University Press, 2022. xii+ 634 pp. Illustrations …

Interinstitutional shaping of retail innovation: The nineteenth century retail arcade

The anthropomorphic brand logo and its effect on perceived functional performance

Overcoming institutional voids: Maisons spéciales and the internationalisation of proto-modern brands

Transformational retailing and the emergence of a modern brand: Liberty of London, 1875–1900

Nicholas Alexander Information

University	Lancaster University
Position	Professor of Marketing
Citations(all)	6199
Citations(since 2020)	1246
Cited By	5389
hIndex(all)	41
hIndex(since 2020)	20
i10Index(all)	67
i10Index(since 2020)	30
Email	Access Email
University Profile Page	Lancaster University
Google Scholar	View Google Scholar Profile

Nicholas Alexander Skills & Research Interests

international retailing

retail marketing

marketing history

business history

international marketing

Top articles of Nicholas Alexander

Title	Journal	Author(s)	Publication Date
Theorising brand aura	Journal of Service Management	Nicholas Alexander Anne Marie Doherty	2023/1/2
The Oxford Handbook of Luxury Business. Edited by Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts. Oxford: Oxford University Press, 2022. xii+ 634 pp. Illustrations …	Business History Review	Nicholas Alexander	2023
Interinstitutional shaping of retail innovation: The nineteenth century retail arcade	Business History	Nicholas Alexander Anne Marie Doherty	2022/8/26
The anthropomorphic brand logo and its effect on perceived functional performance	Journal of Brand Management	Ahmad Daryanto Nicholas Alexander Gilang Kartika	2022/5
Overcoming institutional voids: Maisons spéciales and the internationalisation of proto-modern brands	Business History	Nicholas Alexander Anne Marie Doherty	2021/9/3
Transformational retailing and the emergence of a modern brand: Liberty of London, 1875–1900	History of Retailing and Consumption	Nicholas Alexander Anne Marie Doherty James Cronin	2020/5/3