Neeru Paharia
Georgetown University
H-index: 17
North America-United States
Top articles of Neeru Paharia
The brand value of earnings: An event study of consumer responses to earnings announcements
The Accounting Review
2023/12/1
Neeru Paharia
H-Index: 10
Xu Wang
H-Index: 7
Shedding light on the dark side of firm lobbying: A customer perspective
Journal of Marketing
2022/5
Sandeep Arora
H-Index: 3
Neeru Paharia
H-Index: 10
Should your brand pick a side? How market share determines the impact of divisive corporate political stances
NIM Marketing Intelligence Review
2021/11/1
Buy less, buy luxury: Understanding and overcoming product durability neglect for sustainable consumption
Journal of Marketing
2021
Jennifer Sun
H-Index: 5
Neeru Paharia
H-Index: 10
Show me the stars: The persuasive impact of dispersion across online ratings
2020
SOCIAL MEDIA USERS ARE PENALIZED FOR LACKING SELF-CONTROL
2020 AMA Summer Academic Conference
2020
Neeru Paharia
H-Index: 10
Who receives credit or blame? The effects of made-to-order production on responses to unethical and ethical company production practices
Journal of Marketing
2020/1
Neeru Paharia
H-Index: 10
