Neeru Paharia
Georgetown University
H-index: 17
North America-United States
Top articles of Neeru Paharia
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The brand value of earnings: An event study of consumer responses to earnings announcements | The Accounting Review | Michael D Kimbrough Neeru Paharia Xu Wang Sijing Wei | 2023/12/1 |
Shedding light on the dark side of firm lobbying: A customer perspective | Journal of Marketing | Gautham G Vadakkepatt Sandeep Arora Kelly D Martin Neeru Paharia | 2022/5 |
Should your brand pick a side? How market share determines the impact of divisive corporate political stances | NIM Marketing Intelligence Review | Chris Hydock Neeru Paharia Sean Blair | 2021/11/1 |
Buy less, buy luxury: Understanding and overcoming product durability neglect for sustainable consumption | Journal of Marketing | Jennifer Sun Bellezza Silvia Neeru Paharia | 2021 |
Show me the stars: The persuasive impact of dispersion across online ratings | Maximilian Gaerth Neeru Paharia Florian Kraus | 2020 | |
SOCIAL MEDIA USERS ARE PENALIZED FOR LACKING SELF-CONTROL | 2020 AMA Summer Academic Conference | In-Hye Kang Yuechen Wu Neeru Paharia | 2020 |
Who receives credit or blame? The effects of made-to-order production on responses to unethical and ethical company production practices | Journal of Marketing | Neeru Paharia | 2020/1 |
Co-Authors
