Mulyana

Mulyana

Universitas Islam Sultan Agung

H-index: 10

Asia-Indonesia

About Mulyana

Mulyana, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at Universitas Islam Sultan Agung, specializes in the field of Pemasaran.

His recent articles reflect a diverse array of research interests and contributions to the field:

Improvement of marketing performance: Role of market sensing, digital marketing, and value creation ambidexterity

Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs

Market Sensing Capability and Customer Relationship Management on Marketing Performance: Role E-Marketing Strategy

Knowledge Absorptive Capacity Toward Sustainable Organizational Reputation in Digital Era

Cultural and System Relational Capabilities on Business Performance: Role of Value Co-Creation Activities

The improvement of collaborative networks to increase small and medium enterprises (SMEs) performance

Statistik Bisnis

Effects of Market-Sensing Capability on Marketing Performance: Roles of Pious Product Innovativeness and the Speed to Market Strategy

Mulyana Information

University

Position

___

Citations(all)

370

Citations(since 2020)

335

Cited By

73

hIndex(all)

10

hIndex(since 2020)

9

i10Index(all)

10

i10Index(since 2020)

9

Email

University Profile Page

Universitas Islam Sultan Agung

Google Scholar

View Google Scholar Profile

Mulyana Skills & Research Interests

Pemasaran

Top articles of Mulyana

Title

Journal

Author(s)

Publication Date

Improvement of marketing performance: Role of market sensing, digital marketing, and value creation ambidexterity

Contaduría y Administración

Mulyana Mulyana

Tatiek Nurhayati

Erlinda Ramadhani Permata Putri

2023

Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs

Journal of Creating Value

Mulyana Mulyana

Tatiek Nurhayati

Erlinda Ramadhani Permata Putri

2023/11/7

Market Sensing Capability and Customer Relationship Management on Marketing Performance: Role E-Marketing Strategy

Jurnal Manajemen Indonesia

Mulyana Mulyana

Mohammad Azka

2022/12/6

Knowledge Absorptive Capacity Toward Sustainable Organizational Reputation in Digital Era

Mulyana

Erlinda Ramadhani Permata Putri

2022

Cultural and System Relational Capabilities on Business Performance: Role of Value Co-Creation Activities

Journal of Asia-Pacific Business

Mulyana Mulyana

Nurhayati Tatiek

Nurkholis Lutfi

2022

The improvement of collaborative networks to increase small and medium enterprises (SMEs) performance

Serbian Journal of Management

Mulyana Mulyana

Wasitowati Wasitowati

2021/5/21

Statistik Bisnis

Alifah Ratnawati

Chrisna Suhendi

Mulyana

2022

Effects of Market-Sensing Capability on Marketing Performance: Roles of Pious Product Innovativeness and the Speed to Market Strategy

Jurnal Manajemen Teknologi

Mulyana

Afriana Indah Sari

2021

DESIGNING ARCHITECTURAL MARKETING CAPABILITIES TO INCREASE THE PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES

RAE-Revista de Administração de Empresas (Journal of Business Management)

Mulyana Mulyana

Zaenuddin Zakaria

Rusman Mahmood

2021/8

Religiocentric Product Strategy on Marketing Performance

Journal on Research in Marketing and Entrepreneuship

Hendar Hendar

Much Zulfa

alifah Ratnawati

Mulyana Mulyana

2020

Job Embeddedness: a Strategy to Reduce Voluntary Turnover Intention

JDM (Jurnal Dinamika Manajemen)

Alifah Ratnawati

Ken Sudarti

Mulyana Mulyana

M Husni Mubarok

2020/12/21

Market and entrepreneurial orientation on business performance: role of networks innovation agility

Journal of Small Business & Entrepreneurship

Mulyana Mulyana

Hendar Hendar

2023/11/2

Marketing innovativeness on marketing performance: role of religio-centric relational marketing strategy

Journal of Relationship Marketing

Mulyana Mulyana

Hendar Hendar

Moch Zulfa

Alifah Ratnawati

2020/1/2

See List of Professors in Mulyana University(Universitas Islam Sultan Agung)