Muhammad Yousaf

Muhammad Yousaf

University of Gujrat

H-index: 10

Asia-Pakistan

About Muhammad Yousaf

Muhammad Yousaf, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Gujrat, specializes in the field of Media Effects, Public opinion, Environmental communication, Health communication, Development Journalism.

His recent articles reflect a diverse array of research interests and contributions to the field:

Event Schemata of Journalists Plays Integral Role in Describing Foreign Relations: A Glimpse of Entman’s Framing Perspective through Analysis of Media Framing Of Pak-Afghan …

Unlocking infodemics and mysteries in COVID-19 vaccine hesitancy: Nexus of conspiracy beliefs, digital informational support, psychological well-being, and religious fatalism

Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective

How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-Off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism

Handbook of Research on Deconstructing Culture and Communication in the Global South

Media Attention and Offline Political Participation in Pakistan: The Mediating Role of Political Interest and Online Political Participation

Mass Media in Pakistan: Historical Evolution, Challenges, and Prospects

Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-Sectional Study

Muhammad Yousaf Information

University

Position

Centre for Media & Communication Studies

Citations(all)

315

Citations(since 2020)

308

Cited By

26

hIndex(all)

10

hIndex(since 2020)

10

i10Index(all)

10

i10Index(since 2020)

10

Email

University Profile Page

University of Gujrat

Google Scholar

View Google Scholar Profile

Muhammad Yousaf Skills & Research Interests

Media Effects

Public opinion

Environmental communication

Health communication

Development Journalism

Top articles of Muhammad Yousaf

Title

Journal

Author(s)

Publication Date

Event Schemata of Journalists Plays Integral Role in Describing Foreign Relations: A Glimpse of Entman’s Framing Perspective through Analysis of Media Framing Of Pak-Afghan …

Pakistan Languages and Humanities Review

Fehmida Nawaz

Muhammad Yousaf

2023/3/10

Unlocking infodemics and mysteries in COVID-19 vaccine hesitancy: Nexus of conspiracy beliefs, digital informational support, psychological well-being, and religious fatalism

Vaccine

Syed Hassan Raza

Muhammad Yousaf

Umer Zaman

Sanan Waheed Khan

Rachel Core

...

2023/1/20

Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective

Vaccines

Mengyao Ma

Syed Hassan Raza

Muhammad Yousaf

Umer Zaman

Qiang Jin

2023

How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-Off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism

Vaccines

Jiayue Gao

Syed Hassan Raza

Muhammad Yousaf

Amjad Ali Shah

Iltaf Hussain

...

2023/1

Handbook of Research on Deconstructing Culture and Communication in the Global South

Desmond Onyemechi Okocha

Muhammad Yousaf

Melchizedec J. Onobe

2023/7/30

Media Attention and Offline Political Participation in Pakistan: The Mediating Role of Political Interest and Online Political Participation

Ayesha Ijaz

Muhammad Yousaf

2023

Mass Media in Pakistan: Historical Evolution, Challenges, and Prospects

Muhammad Yousaf

2023

Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-Sectional Study

JMIR formative research

Qiang Jin

Syed Hassan Raza

Muhammad Yousaf

Umer Zaman

Emenyeonu C Ogadimma

...

2023

A cross‐cultural comparison of ethnocentrism and the intercultural willingness to communicate between two collectivistic cultures

Scientific Reports

Muhammad Yousaf

Muneeb Ahmad

Deqiang Ji

Dianlin Huang

Syed Hassan Raza

2022

Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News and Religious …

Vaccines

Qiang Jin

Syed Hassan Raza

Muhammad Yousaf

Rehana Munawar

Amjad Ali Shah

...

2022/10/17

Editorial Journalism and Environmental Issues in the Majority World

International Journal of Communication

Shafiq Ahmad Kamboh

Muhammad Ittefaq

Muhammad Yousaf

2022

Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory …

Frontiers in Psychology

Qiang Jin

Syed Hassan Raza

Nasir Mahmood

Umer Zaman

Iqra Saeed

...

2022/6

Citizen journalism practices during COVID-19 in spotlight: Influence of user-generated contents about economic policies in perceiving government performance

Information Discovery and Delivery

Syed Hassan Raza

Ogadimma C. Emenyeou

Muhammad Yousaf

Moneeba Iftikhar

2022

News Media Exposure and Community Consensus on Terrorism in a Developing Country: First and Second Level Agenda-Setting Effects

Media Watch Journal

Muhammad Yousaf

Zhengrong Hu

Syed Hassan Raza

2022/8/11

Human Development and Advocacy Journalism in the Spotlight: Evidence From a Developing Country

Muhammad Yousaf

Syed Hassan Raza

Shafiq Ahmad Kamboh

2022/5

Immunity Debt or Vaccination Crisis? A Multi-Method Evidence on Vaccine Acceptance and Media Framing for Emerging COVID-19 Variants

Vaccine

Muhammad Yousaf

Syed Hassan Raza

Nasir Mahmood

Rachel Core

Umer Zaman

...

2022/2

The digital preservation and communication of traditional Chinese tea culture and arts: A case study of China’s National Tea Museum

Muhammad Yousaf

Li Yi

Sahid Teguh Widodo

2021/5/17

Impact of Facebook Usage on the Political Participation among Women in Pakistan

Media Watch

Munham Shehzad

Muhammad Yousaf

Nasir Mahmood

Ogadimma C. Emenyeonu

2021

The impact of climate change coverage on public adherence towards health threat: An empirical validation of the Health Belief Model

Sir Syed Journal of Education & Social Research

Moneeba Iftikhar

Muhammad Yousaf

2021

Impacts of social networking sites on apparel purchasing behavior of female consumers

Journal of Media Studies

Andleeb Ikhlaq

Muhammad Yousaf

Muhammad Ans

2021/11/8

See List of Professors in Muhammad Yousaf University(University of Gujrat)

Co-Authors

H-index: 23
Rehan Sadiq Shaikh

Rehan Sadiq Shaikh

Bahauddin Zakariya University

H-index: 17
Aqdas Malik

Aqdas Malik

Aalto-yliopisto

H-index: 15
Syed Hassan Raza

Syed Hassan Raza

Bahauddin Zakariya University

H-index: 14
Sahid Teguh Widodo

Sahid Teguh Widodo

Universitas Sebelas Maret

H-index: 14
Muhammad Ittefaq, PhD

Muhammad Ittefaq, PhD

University of Kansas

H-index: 9
Bushra Hameedur Rahman

Bushra Hameedur Rahman

University of the Punjab

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