Muchsin Saggaff Shihab

Muchsin Saggaff Shihab

Universitas Bakrie

H-index: 17

Asia-Indonesia

About Muchsin Saggaff Shihab

Muchsin Saggaff Shihab, With an exceptional h-index of 17 and a recent h-index of 15 (since 2020), a distinguished researcher at Universitas Bakrie, specializes in the field of pemasaran.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Impact of Trade-Ins and Celebrity Endorser on Samsung Smartphone Purchase Decisions Mediation Variables of Altruism in Generation Z of University in Palembang City

The Impact of Oil Prices and Oil Consumption Patterns on Oil Procurement Choices: A Case Study on Crude Palm Oil at Eagle High Plantations Tbk

The influence of total quality management (TQM) and iso 9001 certification on customer satisfaction with service quality as an intervening variable at PT. Paramatech Indonesia

Analog switch-off (ASO) effect in brand image of TV one as election TV ahead of the political year on viewers' watching interest in Jakarta

Pengaruh Perceived Value dan Brand Image Terhadap Keputusan Pembelian Konsumen Produk Elektronik

Pengaruh Harga Dan Ketersediaan Space Kapal Terhadap Keputusan Pembelian Jasa Keagenan Kapal Kontainer Pada Pt Samudera Agencies Indonesia Cabang Palembang

Mediating role of attitude in green purchase intention for solar power plants: A green marketing analysis

Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?

Muchsin Saggaff Shihab Information

University

Position

___

Citations(all)

811

Citations(since 2020)

731

Cited By

179

hIndex(all)

17

hIndex(since 2020)

15

i10Index(all)

25

i10Index(since 2020)

19

Email

University Profile Page

Universitas Bakrie

Google Scholar

View Google Scholar Profile

Muchsin Saggaff Shihab Skills & Research Interests

pemasaran

Top articles of Muchsin Saggaff Shihab

Title

Journal

Author(s)

Publication Date

The Impact of Trade-Ins and Celebrity Endorser on Samsung Smartphone Purchase Decisions Mediation Variables of Altruism in Generation Z of University in Palembang City

Migration Letters

Yuni Adinda Putri

Didik Susetyo

Muchsin Saggaff Shihab

2024/1/17

The Impact of Oil Prices and Oil Consumption Patterns on Oil Procurement Choices: A Case Study on Crude Palm Oil at Eagle High Plantations Tbk

Migration Letters

Yuni Adinda Putri

Didik Susetyo

Muchsin Saggaff Shihab

2024

The influence of total quality management (TQM) and iso 9001 certification on customer satisfaction with service quality as an intervening variable at PT. Paramatech Indonesia

Jurnal Scientia

Agustina Agustina

Muchsin Saggaff Shihab

2024/2/26

Analog switch-off (ASO) effect in brand image of TV one as election TV ahead of the political year on viewers' watching interest in Jakarta

Jurnal Scientia

Tysa Novenny

Muchsin Saggaff Shihab

2024/2/20

Pengaruh Perceived Value dan Brand Image Terhadap Keputusan Pembelian Konsumen Produk Elektronik

Journal of Economics and Business UBS

Khaerud Dawam

Muchsin Saggaff Shihab

2024/2/20

Pengaruh Harga Dan Ketersediaan Space Kapal Terhadap Keputusan Pembelian Jasa Keagenan Kapal Kontainer Pada Pt Samudera Agencies Indonesia Cabang Palembang

Cakrawala Repositori IMWI

Yudhy Afrianto

Marlina Widiyanti

Muchsin Saggaf Shihab

Ahmad Maulana

2023/11/3

Mediating role of attitude in green purchase intention for solar power plants: A green marketing analysis

Annals of Management and Organization Research

Nehemia Indrajaya

Badia Perizade

Zakaria Wahab

Muchsin Saggaff Shihab

2023

Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?

Jurnal Manajemen dan Kewirausahaan

Iisnawati Iisnawati

Taufiq Marwa

Muchsin Saggaff Shihab

Yuliani Yuliani

Dessy Yunita

...

2023/6/29

THE INFLUENCE OF PRODUCT QUALITY AND PRICE PERCEPTION ON MINISTRY CUSTOMER DECISION AT PT. LIFELONG LEARNING (MULTIMATICS)

Jurnal Scientia

Vika Nur Adzni

Muchsin Saggaff Shihab

2023/7/28

PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PASIEN PADA RUMAH SAKIT HERMINA PALEMBANG

Jurnal Ilmiah Global Education

Aryuningtyas Jiwa Pradhini

Marlina Widiyanti

Muchsin Saggaff Shihab

Aslamia Rosa

2023/9/23

THE EFFECT OF PERCEIVED USEFULNESS, EASE OF USE, AND CONVENIENCE ON CONTINUOUS INTENTION MEDIATED BY SATISFACTION

Jurnal Scientia

Nila Puspita

Muchsin Saggaf Shihab

2023/8/18

PENGARUH PROMOSI DAN PEMASARAN DIGITAL TERHADAP MINAT MENABUNG MASYARAKAT PADA BANK SUMSEL BABEL

Jurnal Darma Agung

Berry Satria

Marlina Widiyanti

Muchsin Saggaff Shihab

Aslamia Rosa

2023/10/31

Eco-label, kepedulian lingkungan, dan perilaku pembelian hijau: Sebuah sudut pandang Generasi Z tentang semen ramah lingkungan

Jurnal Manajemen Maranatha

Putri Rahmi Mardius

Sulastri Sulastri

Muchsin Saggaf Shihab

Yuliani Yuliani

2023/5/28

Analysis of the effect of product quality, price perception and social value on purchase decisions for lampung tapis fabrics

APTISI Transactions on Management

Fenny Septiyana

Muchsin S Shihab

Hendra Kusumah

Dwi Apriliasari

2023

PENGARUH SOSIAL MEDIA INFLUENCER DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA BISNIS KULINER UMKM DI PALEMBANG INDAH MALL

Jurnal Ilmiah Global Education

Rentika Damara

Marlina Widiyanti

Muchsin Saggaf Shihab

Aslamia Rosa

2023/9/23

The Influence of Brand Image and Sales Promotion on Buyers' Decisions in Using Mypertamina as a Transaction Tool

Interdiciplinary Journal and Hummanity (INJURITY)

Alia Anggraini

Marlina Widiyanti

Muchsin Saggaff Shihab

Ahmad Maulana

2023/8/15

THE INFLUENCE OF PRODUCT QUALITY AND DISTRIBUTION ON THE PURCHASING DECISION OF SEMEN BATURAJA

Jurnal Ekonomi

Indra Maulana

Marlina Widiyanti

Muchsin Saggaff Shihab

Zakaria Wahab

2023/7/17

The Influence of Service Quality and Perception of Service Price on Patient Satisfaction in The Inpatition Room of Hermina Hospital Palembang

Journal of Social Science

Nabila Pratiwy Mardhiah

Marlina Widiyanti

Muchsin Saggaff Shihab

Mohamad Adam

2023/10/3

Green Marketing Strategy: Factors Influencing Green Purchase Intention in the Decision to Use a Solar Power Plant (PLTS) in Palembang City

Proceedings of the 1st Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023)

Nehemia Indrajaya

Badia Perizade

Zakaria Wahab

Muchsin Saggaff Shihab

2023/12/21

Factors that Mediate the Effect of Eco-Label on Green Purchase Behavior Generation Z of Green Cement Products in Indonesia

Budapest International Research and Critics Institute-Journal (BIRCI-Journal)

Putri Rahmi Mardius

Sulastri Sulastri

Muchsin Saggaf Shihab

2023/2/20

See List of Professors in Muchsin Saggaff Shihab University(Universitas Bakrie)