Morad Benyoucef

Morad Benyoucef

Ottawa University

H-index: 32

North America-United States

About Morad Benyoucef

Morad Benyoucef, With an exceptional h-index of 32 and a recent h-index of 18 (since 2020), a distinguished researcher at Ottawa University, specializes in the field of e-commerce, online marketplaces, social media, social commerce, usability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Unlocking B2B buyer intentions to purchase: Conceptualizing and validating inside sales purchases

The state of lead scoring models and their impact on sales performance

An empirical study of mobile application usability: a unified hierarchical approach

A systematic literature review of mobile application usability: addressing the design perspective

Understanding the relationship between social media use and depression: a review of the literature

Live Streaming: Its Relevant Concepts and Literature Review

Towards an Architecture for Data Monetization as a Service

Data monetization: insights from a technology-enabled literature review and research agenda

Morad Benyoucef Information

University

Position

Professor of Information Systems

Citations(all)

5852

Citations(since 2020)

3659

Cited By

3612

hIndex(all)

32

hIndex(since 2020)

18

i10Index(all)

49

i10Index(since 2020)

31

Email

University Profile Page

Ottawa University

Google Scholar

View Google Scholar Profile

Morad Benyoucef Skills & Research Interests

e-commerce

online marketplaces

social media

social commerce

usability

Top articles of Morad Benyoucef

Title

Journal

Author(s)

Publication Date

Unlocking B2B buyer intentions to purchase: Conceptualizing and validating inside sales purchases

Decision Support Systems

Migao Wu

Pavel Andreev

Morad Benyoucef

David Hood

2024/4/1

The state of lead scoring models and their impact on sales performance

Migao Wu

Pavel Andreev

Morad Benyoucef

2024/3

An empirical study of mobile application usability: a unified hierarchical approach

International Journal of Human–Computer Interaction

Zhao Huang

Morad Benyoucef

2023/8/9

A systematic literature review of mobile application usability: addressing the design perspective

Zhao Huang

Morad Benyoucef

2023/8

Understanding the relationship between social media use and depression: a review of the literature

Wenlong Zhu

Jian Mou

Morad Benyoucef

Jongki Kim

Taeho Hong

...

2023/2/3

Live Streaming: Its Relevant Concepts and Literature Review

Zhao Huang

Jian Mou

Morad Benyoucef

Jongki Kim

2023/1/3

Towards an Architecture for Data Monetization as a Service

Joan Ofulue

Morad Benyoucef

2023

Data monetization: insights from a technology-enabled literature review and research agenda

Joan Ofulue

Morad Benyoucef

2022/11/29

Consumer behavior in social commerce: Results from a meta-analysis

Technological Forecasting and Social Change

Jian Mou

Morad Benyoucef

2021/6/1

Evaluating the Effectiveness of A Suggested Architecture for The Real-Time Social Recommendation System

Rania Albalawi

Tet Hin Yeap

Morad Benyoucef

2021/1/16

Measuring the modeling complexity of microservice choreography and orchestration: The case of e-commerce applications

Available at SSRN 4061445

Mahtab Haj Ali

Razibul Hasan

Morad Benyoucef

2021

Impact of product description and involvement on purchase intention in cross-border e-commerce

Industrial Management & Data Systems

Jian Mou

Wenlong Zhu

Morad Benyoucef

2020/1/15

Benefits, risks and social factors in consumer acceptance of social commerce: A meta-analytic approach

AMCIS

Jian Mou

Morad Benyocef

Jongki Kim

2020

A blind fragile based medical image authentication using schur decomposition

Abdallah Soualmi

Adel Alti

Lamri Laouamer

Morad Benyoucef

2020

A multidimensional perspective of business-to-business sales success: A meta-analytic review

Alhassan Ohiomah

Morad Benyoucef

Pavel Andreev

2020/10/1

Using topic modeling methods for short-text data: A comparative analysis

Frontiers in artificial intelligence

Rania Albalawi

Tet Hin Yeap

Morad Benyoucef

2020/7/14

See List of Professors in Morad Benyoucef University(Ottawa University)