Mohammad Eko Fitrianto

About Mohammad Eko Fitrianto

Mohammad Eko Fitrianto, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Universitas Sriwijaya, specializes in the field of Marketing, Marketing research, NLP, Branding, Advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs

Study Protocol: Using Video Testimonials as a School-Based Social Marketing Intervention in Adolescent Smoking Cessation Programs

Conveying The Negative Health Consequences of Smoking For The Development of School-Based Social Marketing Programs: An Experimental Study

Dataset from two pilot studies: the effect of emotional and motivational factors on peer support in context of adolescent smoking cessation program, evidence from Indonesia

A Pilot Study For Developing an Adolescent Smoking Cessation Program Based on Emotional and Motivational Factors

Analisis Faktor Konsumen Menggunakan Electronic Shopping Lazada di Kota Palembang

Pelatihan Pemanfaatan Platform Penjualan dalam Meningkatkan Kinerja UMKM di Kecamatan Ilir Barat II Kota Palembang

Menumbuhkan Semangat Adaptasi Kebiasaan Baru dalam Menjaga Produktivitas UMKM pada Era New Normal di Desa Jejawi, Kabupaten OKI, Provinsi Sumatera Selatan

Mohammad Eko Fitrianto Information

University

Position

Departement of Management Economic Faculty

Citations(all)

98

Citations(since 2020)

92

Cited By

16

hIndex(all)

4

hIndex(since 2020)

4

i10Index(all)

3

i10Index(since 2020)

3

Email

University Profile Page

Google Scholar

Mohammad Eko Fitrianto Skills & Research Interests

Marketing

Marketing research

NLP

Branding

Advertising

Top articles of Mohammad Eko Fitrianto

Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs

Cogent Business & Management

2024/12/31

Mohammad Eko Fitrianto
Mohammad Eko Fitrianto

H-Index: 2

Study Protocol: Using Video Testimonials as a School-Based Social Marketing Intervention in Adolescent Smoking Cessation Programs

2024/2/28

Mohammad Eko Fitrianto
Mohammad Eko Fitrianto

H-Index: 2

Basu Swastha Dharmmesta
Basu Swastha Dharmmesta

H-Index: 22

Conveying The Negative Health Consequences of Smoking For The Development of School-Based Social Marketing Programs: An Experimental Study

SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS

2023/12/30

Mohammad Eko Fitrianto
Mohammad Eko Fitrianto

H-Index: 2

Basu Swastha Dharmmesta
Basu Swastha Dharmmesta

H-Index: 22

Dataset from two pilot studies: the effect of emotional and motivational factors on peer support in context of adolescent smoking cessation program, evidence from Indonesia

F1000Research

2023/12/14

Mohammad Eko Fitrianto
Mohammad Eko Fitrianto

H-Index: 2

Basu Swastha Dharmmesta
Basu Swastha Dharmmesta

H-Index: 22

A Pilot Study For Developing an Adolescent Smoking Cessation Program Based on Emotional and Motivational Factors

2023/6/12

Mohammad Eko Fitrianto
Mohammad Eko Fitrianto

H-Index: 2

Basu Swastha Dharmmesta
Basu Swastha Dharmmesta

H-Index: 22

Analisis Faktor Konsumen Menggunakan Electronic Shopping Lazada di Kota Palembang

Jurnal Manajemen dan Bisnis Sriwijaya

2023/3/2

Pelatihan Pemanfaatan Platform Penjualan dalam Meningkatkan Kinerja UMKM di Kecamatan Ilir Barat II Kota Palembang

Jurnal Nusantara Mengabdi

2023/2/7

Menumbuhkan Semangat Adaptasi Kebiasaan Baru dalam Menjaga Produktivitas UMKM pada Era New Normal di Desa Jejawi, Kabupaten OKI, Provinsi Sumatera Selatan

Sricommerce: Journal of Sriwijaya Community Services

2022/10/28

The Effect of Content Feeding on Electronic Word of Mouth (E-WOM) Activities Mediatedby Information Dissemination

Jurnal Manajemen Indonesia

2022/8/23

Pendampingan Penerapan Digital Marketing bagi Pelaku UMKM di Desa Kotadaro II, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan

Jurnal Abdi Masyarakat Indonesia

2022/5/5

Cause-Related Marketing dan Pentingnya Konsep Keserasian dalam Penerapannya

Jembatan : Jurnal Ilmiah Manajemen

2022/4/1

Mohammad Eko Fitrianto
Mohammad Eko Fitrianto

H-Index: 2

The Effect of Satisfaction and Brand Connection to Brand Love

2022/3/8

Zakaria Wahab
Zakaria Wahab

H-Index: 5

Suhartini Karim
Suhartini Karim

H-Index: 3

Mohammad Eko Fitrianto
Mohammad Eko Fitrianto

H-Index: 2

Ketika cinta hadir: Pengaruh Brand Love terhadap EWOM dan Loyalitas Merek

Jurnal Manajemen Dan Bisnis Sriwijaya

2021/6/11

Brand Ambassador and the Effect to Consumer Decision on Online Marketplace in Indonesia

SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS

2020/5/31

See List of Professors in Mohammad Eko Fitrianto University(Universitas Sriwijaya)