Minkyo Lee
East Stroudsburg University
H-index: 5
North America-United States
Top articles of Minkyo Lee
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Exploring emotional and cognitive priming effects in mediated sports using psychophysiological measures: How sport program-induced emotions and ad schema congruity influence … | Communication & Sport | Minkyo Lee Glenna L Read | 2024/4 |
Real-time psychophysiological approaches to explore emotional and cognitive processing of VR-mediated sports | International Journal of Sports Marketing and Sponsorship | Minkyo Lee Xiaochen Zhou | 2023/12/5 |
The Role of Emotions in Team-licensed Merchandise Consumption: Examining the Relationships among Team Identification, Team Performance, Emotions, and Purchase Intention | Journal of Global Sport Management | Minkyo Lee Alex C Gang Dae Yeon Kim In Sung Yeo Paul M Pedersen | 2023/8/12 |
Motivational system approach to understand ad processing following various game outcomes | Sport Management Review | Minkyo Lee Robert F Potter Jingjing Han | 2023/8/8 |
A re-inquiry of the emotion spillover effect using psychophysiological approaches: how game outcome and process influence cognitive processing of TV commercial | European Sport Management Quarterly | Minkyo Lee | 2023/7/4 |
Single vs. Multiple Signage: Applying Limited Capacity Message Processing to Fan’s Recognition and Recall of In-stadium Advertising | International Journal of Human | Minkyo Lee David Tuchman Edward Arner | 2022 |
An analysis of Olympic mascot design toward attitude and purchase intention | International Journal of Sport Communication | Amanda Palladino Minkyo Lee Xiaochen Zhou | 2022/5/5 |
The role of personality in consumer attitudes toward cause-related sport marketing | International Journal of Human Movement Science | Jaedeock Lee Minkyo Lee | 2021/12 |
The impact of legalization of sports gambling: How motivation, fandom, and gender influence sport-related consumption | International Journal of Sport Communication | Dan Cason Minkyo Lee Jaedeock Lee In-Sung Yeo Edward J Arner | 2020/11/10 |
