ProfessorsProfessors of California State University, Los AngelesMine Üçok Hughes, PhD

Mine Üçok Hughes, PhD

California State University, Los Angeles

H-index: 8

North America-United States

About Mine Üçok Hughes, PhD

Mine Üçok Hughes, PhD, With an exceptional h-index of 8 and a recent h-index of 6 (since 2020), a distinguished researcher at California State University, Los Angeles, specializes in the field of Marketing, sustainability, consumer research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage

Institutional work and brand strategy in the contested Cannabis Market

A country-of-origin perspective on climate change actions: evidence from France, Morocco, and the United States

1Kelley School of Business, Indiana University, Indianapolis, IN, United States, 2College of Business and Economics, California State University, Los Angeles, Los Angeles, CA …

Re-examining market segmentation: Bifurcated perspectives and practices

Mine Üçok Hughes, PhD Information

University	California State University, Los Angeles
Position	Assistant Professor of Marketing
Citations(all)	316
Citations(since 2020)	245
Cited By	152
hIndex(all)	8
hIndex(since 2020)	6
i10Index(all)	8
i10Index(since 2020)	6
Email	Access Email
University Profile Page	California State University, Los Angeles
Google Scholar	View Google Scholar Profile

Mine Üçok Hughes, PhD Skills & Research Interests

Marketing

sustainability

consumer research

Top articles of Mine Üçok Hughes, PhD

Title	Journal	Author(s)	Publication Date
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage	Journal of Macromarketing	Mine Üçok Hughes Diane M Martin Gokcen Coskuner-Balli	2023/11/23
Institutional work and brand strategy in the contested Cannabis Market	Journal of Macromarketing	Gökçen Coskuner-Balli Ekin Pehlivan Mine Üçok Hughes	2021/12
A country-of-origin perspective on climate change actions: evidence from France, Morocco, and the United States	Journal of International Marketing	Marie Schill Delphine Godefroit-Winkel Mine Üçok Hughes	2021/3
1Kelley School of Business, Indiana University, Indianapolis, IN, United States, 2College of Business and Economics, California State University, Los Angeles, Los Angeles, CA …	Case Studies on Food Experiences in Marketing, Retail, and Events	Tony Stovall Mine Ucok-Hughes Rossen Ventzislavov	2020/8/21
Re-examining market segmentation: Bifurcated perspectives and practices		Luca M Visconti Mine Üçok Hughes Michele Corengia	2020/5/4