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mikyoung kim

mikyoung kim

Hongik University

H-index: 20

Asia-South Korea

About mikyoung kim

mikyoung kim, With an exceptional h-index of 20 and a recent h-index of 15 (since 2020), a distinguished researcher at Hongik University, specializes in the field of 광고, 마케팅.

His recent articles reflect a diverse array of research interests and contributions to the field:

Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity

Consumer response toward native advertising on social media: the roles of source type and content type

Roles of temporal message framing and digital channel type in perception and dissemination of food risk rumors

Determinants of young consumers’ attitude toward mobile advertising: The role of regulatory focus

When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type

mikyoung kim Information

University

Position

___

Citations(all)

1549

Citations(since 2020)

875

Cited By

972

hIndex(all)

20

hIndex(since 2020)

15

i10Index(all)

22

i10Index(since 2020)

17

Email

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University Profile Page

Hongik University

Google Scholar

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mikyoung kim Skills & Research Interests

광고

마케팅

Top articles of mikyoung kim

Title

Journal

Author(s)

Publication Date

Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity

International Journal of Advertising

Haiyun Zhu

Mikyoung Kim

Yung Kyun Choi

2022/7/4

Consumer response toward native advertising on social media: the roles of source type and content type

Internet Research

Mikyoung Kim

Doori Song

Ahnlee Jang

2021/11/1

Roles of temporal message framing and digital channel type in perception and dissemination of food risk rumors

Asian Communication Research

Mikyoung Kim

Hye-Jin Paek

Thomas Hove

2021/9

Determinants of young consumers’ attitude toward mobile advertising: The role of regulatory focus

Journal of Promotion Management

Mikyoung Kim

2020/2/23

When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type

Mikyoung Kim

Doori Song

2020/4/17

See List of Professors in mikyoung kim University(Hongik University)