Mihai Ioan Roșca

About Mihai Ioan Roșca

Mihai Ioan Roșca, With an exceptional h-index of 6 and a recent h-index of 5 (since 2020), a distinguished researcher at Academia de Studii Economice din Bucuresti, specializes in the field of marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment

PURCHASING GREEN PRODUCTS: FACTORS INFLUENCING CONSUMER BEHAVIOUR IN ROMANIA.

INTEREST IN SPORTS-A MARKETING RESEARCH APPROACH IN DISCOVERING PREDICTING FACTORS.

Current trends in digital marketing communication

Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest

A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model

Investigating Environmental Awareness of Young Adults in Romania

City Marketing–Bucharest Case Study

Mihai Ioan Roșca Information

University

Position

Marketing

Citations(all)

246

Citations(since 2020)

124

Cited By

331

hIndex(all)

6

hIndex(since 2020)

5

i10Index(all)

3

i10Index(since 2020)

3

Email

University Profile Page

Academia de Studii Economice din Bucuresti

Google Scholar

View Google Scholar Profile

Mihai Ioan Roșca Skills & Research Interests

marketing

Top articles of Mihai Ioan Roșca

Title

Journal

Author(s)

Publication Date

Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment

Amfiteatru Economic Journal

Nicolae Istudor

Ionel Dumitru

Alina Filip

Alin Stancu

Mihai Ioan Roșca

...

2023

PURCHASING GREEN PRODUCTS: FACTORS INFLUENCING CONSUMER BEHAVIOUR IN ROMANIA.

Environmental Engineering & Management Journal (EEMJ)

Cristina-Andreea Nicolae

Mihai Ioan Roşca

2023/7/1

INTEREST IN SPORTS-A MARKETING RESEARCH APPROACH IN DISCOVERING PREDICTING FACTORS.

Economic Computation & Economic Cybernetics Studies & Research

Mihaela CONSTANTINESCU

Andreea Orindaru

Mihai Cristian Orzan

Ștefan-Claudiu CĂESCU

Mihai Ioan ROȘCA

...

2022/1/1

Current trends in digital marketing communication

Journal of Marketing Research and Case Studies

Angela Madan

Mihai Ioan Rosca

2022

Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest

Journal of Emerging Trends in Marketing and Management

Cristina-Andreea Nicolae

Mihai-Ioan Roşca

2022/8/5

A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model

Journal of Emerging Trends in Marketing and Management

Angela Madan

Mihai-Ioan Roșca

Adrian Apostol

2022/8/5

Investigating Environmental Awareness of Young Adults in Romania

Fostering Recovery through Metaverse Business Modelling

Cristina-Andreea NICOLAE

Mihai Ioan ROȘCA

2022/6/16

City Marketing–Bucharest Case Study

Journal of Emerging Trends in Marketing and Management

Mihai-Ioan ROȘCA

Angela MADAN

Horia BOIAN

2021/8/5

Opportunities and challenges of the Internet of Things

Cristian Bogdan Onete

Doru Alexandru Pleșea

Irina Albăstroiu

2017/5

Is Climate Change More Serious than International Terrorism? Evidence from European Countries

The Bucharest University of Economic Studies Publishing House

Cristina Andreea Nicolae

Mihai-Ioan ROȘCA

2021

Internet of things (IoT) and sustainability

Proceedings of the 7th BASIQ International Conference on New Trends in Sustainable Business and Consumption (BASIQ 2021)

Mihai Ioan Rosca

Cristina Nicolae

Emanuel Sanda

Angela Madan

2021/6

Theoretical approach of subliminal advertising

Angela Madan

Mihai Ioan Rosca

Mirela Bucovicean

2021/6/1

Modern Approach of Artistic and Persuasive Marketing Communication

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA

Mihai-Ioan Rosca

Angela Madan

2021

Personal branding vs. National identity

New Trends in Sustainable Business and Consumption

Mihai Ioan Roșca

Angela Madan

2020/6/4

FOOD AND SUSTAINABILITY–ROMANIANS’EXPECTATIONS

Competitiveness of Agro-Food & Environmental Economy

Cristina-Andreea NICOLAE

Mihai Ioan ROȘCA

2020/1/1

The Organic Food Market in Romania

Journal of Emerging Trends in Marketing and Management

Mihai Stoica

Mihai Mehedințu

Magdalena Stoian

Alin Stancu

Alina Filip

...

2020/8/31

Advertising as a Motivator of Human Behavior—Theoretical Approach of Manipulation in Modern Society

J. Emerg. Trends Mark. Manag

MI Rosca

Angela Madan

2020

Value creation attributes—clustering strategic options for Romanian SMEs

Sustainability

Alin Stancu

Alina Filip

Mihai Ioan Roșca

Daniela Ioniță

Raluca Căplescu

...

2020/8/27

See List of Professors in Mihai Ioan Roșca University(Academia de Studii Economice din Bucuresti)