Mihaela Constantinescu

About Mihaela Constantinescu

Mihaela Constantinescu, With an exceptional h-index of 13 and a recent h-index of 7 (since 2020), a distinguished researcher at Academia de Studii Economice din Bucuresti, specializes in the field of marketing, marketing research, sports marketing, quality of life.

His recent articles reflect a diverse array of research interests and contributions to the field:

Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future

Using the Right Content on Social Media to Enhance Consumer Engagement

Understanding the Consumer of Books in the Digital Era

Marketing Campaign for Sports Clubs. Case study: Archery Club Saga

Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs

INTEREST IN SPORTS-A MARKETING RESEARCH APPROACH IN DISCOVERING PREDICTING FACTORS.

Use of online marketplaces for marketing and management specialists: A sustainable business model perspective

Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions

Mihaela Constantinescu Information

University

Position

Associate Professor of Marketing

Citations(all)

523

Citations(since 2020)

244

Cited By

594

hIndex(all)

13

hIndex(since 2020)

7

i10Index(all)

16

i10Index(since 2020)

6

Email

University Profile Page

Academia de Studii Economice din Bucuresti

Google Scholar

View Google Scholar Profile

Mihaela Constantinescu Skills & Research Interests

marketing

marketing research

sports marketing

quality of life

Top articles of Mihaela Constantinescu

Title

Journal

Author(s)

Publication Date

Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future

Diana-Elena Drăghici

Andreea Orîndaru

Mihaela Constantinescu

Alina Zelezneac

2023/5/5

Using the Right Content on Social Media to Enhance Consumer Engagement

Journal of Emerging Trends in Marketing and Management

Cristina Radu

Mihaela Constantinescu

Alexandru Ion Olteanu

2023/5/5

Understanding the Consumer of Books in the Digital Era

Journal of Emerging Trends in Marketing and Management

Maria Orzaru

Mihaela Constantinescu

Adrian Apostol

2022/8/5

Marketing Campaign for Sports Clubs. Case study: Archery Club Saga

Journal of Emerging Trends in Marketing and Management

Malina-Simona Mihalcea

Mihaela Constantinescu

Alexandru Ion Olteanu

2022/8/5

Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs

The Bucharest University of Economic Studies Publishing House

Ionuț-Robert Alexandru

Mihaela Constantinescu

Teodor Brahadiru

2022

INTEREST IN SPORTS-A MARKETING RESEARCH APPROACH IN DISCOVERING PREDICTING FACTORS.

Economic Computation & Economic Cybernetics Studies & Research

Mihaela CONSTANTINESCU

Andreea Orindaru

Mihai Cristian Orzan

Ștefan-Claudiu CĂESCU

Mihai Ioan ROȘCA

...

2022/1/1

Use of online marketplaces for marketing and management specialists: A sustainable business model perspective

International Journal of Business and Administrative Studies

Mihaela Constantinescu

Stefan Claudiu Caescu

Florina Botezatu

Liviu Mateescu

2021/8/1

Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions

Sustainability

Andreea Orîndaru

Mihaela Constantinescu

Claudia-Elena Țuclea

Ștefan-Claudiu Căescu

Margareta Stela Florescu

...

2020/9/2

Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency–A Qualitative Approach

Journal of Emerging Trends in Marketing and Management

Andreea Orîndaru

Mihaela Constantinescu

Daniela Ioniță

Ștefan-Claudiu Căescu

Florina Botezatu

2020/8/31

Determinants Of Green Product Buying Decision Among Romanian Consumers

Young Consumers

Christine Nya Ling Tan

Adedapo Oluwaseyi Ojo

Ramayah Thurasamy

2019/6/25

Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency –A Qualitative Approach

Journal of Emerging Trends in Marketing and Management

Andreea OrÃ

Mihaela Constantinescu

Daniela IoniÈ

Florina Botezatu

2020

See List of Professors in Mihaela Constantinescu University(Academia de Studii Economice din Bucuresti)

Co-Authors

H-index: 13
Alina Filip

Alina Filip

Academia de Studii Economice din Bucuresti

H-index: 8
Daniel Serbanica

Daniel Serbanica

Academia de Studii Economice din Bucuresti

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