Miguel Ángel Nicolás Ojeda

About Miguel Ángel Nicolás Ojeda

Miguel Ángel Nicolás Ojeda, With an exceptional h-index of 13 and a recent h-index of 9 (since 2020), a distinguished researcher at Universidad de Murcia, specializes in the field of Advertising, Publicidad, Strategy, Comunicación Estratégica, estrategias de comunicación.

His recent articles reflect a diverse array of research interests and contributions to the field:

Advertising on video-sharing platforms in the toy and food categories in Spain

Visualización e interpretación de las interacciones en los mensajes de autolesiones no suicidas (ANS) en Twitter

Identidad, Femineidad y Empoderamiento: Una propuesta de análisis publicitario para la campaña “Con Mucho Acento” de Cervezas Cruzcampo (España)

Near-Death Experience in Video Games or How Looking Death in the Eyes Can Be a Sales Concept: The Case of Blasphemous from an Anthropological, Metaphysical, and Promotional …

Kid youtubers in Spain and their practices as toy marketing influencers on Youtube

FAMILIES AND FAMILY VALUES IN SOCIETY AND CULTURE

Representation of children and families in TV toy advertisements: a comparative study of Israel, Britain, and Spain

Miguel Ángel Nicolás Ojeda Information

University

Position

Profesor de Publicidad y Relaciones Públicas

Citations(all)

651

Citations(since 2020)

382

Cited By

398

hIndex(all)

13

hIndex(since 2020)

9

i10Index(all)

17

i10Index(since 2020)

9

Email

University Profile Page

Google Scholar

Miguel Ángel Nicolás Ojeda Skills & Research Interests

Advertising

Publicidad

Strategy

Comunicación Estratégica

estrategias de comunicación

Top articles of Miguel Ángel Nicolás Ojeda

Title

Journal

Author(s)

Publication Date

Advertising on video-sharing platforms in the toy and food categories in Spain

Miguel Ángel Nicolás-Ojeda

Esther Martínez-Pastor

2023/11/16

Visualización e interpretación de las interacciones en los mensajes de autolesiones no suicidas (ANS) en Twitter

Redes. Revista hispana para el análisis de redes sociales

Esther Martínez-Pastor

David Atauri-Mezquida

Miguel Ángel Nicolás-Ojeda

Marian Blanco-Ruiz

2023/4/11

Identidad, Femineidad y Empoderamiento: Una propuesta de análisis publicitario para la campaña “Con Mucho Acento” de Cervezas Cruzcampo (España)

ZER: Revista de Estudios de Comunicación= Komunikazio Ikasketen Aldizkaria

Antonio Raúl Fernández Rincón

César San Nicolás Romera

Miguel Ángel Nicolás Ojeda

2023/5/30

Near-Death Experience in Video Games or How Looking Death in the Eyes Can Be a Sales Concept: The Case of Blasphemous from an Anthropological, Metaphysical, and Promotional …

Escritura e Imagen

Josefa Ros Velasco

César San Nicolás Romera

Miguel Ángel Nicolás Ojeda

2022/1/1

Kid youtubers in Spain and their practices as toy marketing influencers on Youtube

Medijska istraživanja: znanstveno-stručni časopis za novinarstvo i medije

Ricardo Vizcaíno-Laorga

Esther Martínez Pastor

Miguel Angel Nicolas Ojeda

David Atauri Mezquida

2021/6/18

FAMILIES AND FAMILY VALUES IN SOCIETY AND CULTURE

Isabelle Albert

Mirza Emirhafizovic

Carmit-Noa Shpigelman

Ursula Trummer

2021/5/1

Representation of children and families in TV toy advertisements: a comparative study of Israel, Britain, and Spain

Israel Affairs

Esther Martínez Pastor

Miguel Ángel Nicolás Ojeda

2021

See List of Professors in Miguel Ángel Nicolás Ojeda University(Universidad de Murcia)

Co-Authors

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