Michele O'Dwyer
University of Limerick
H-index: 29
Europe-Ireland
Top articles of Michele O'Dwyer
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Establishing successful university–industry collaborations: barriers and enablers deconstructed | The Journal of Technology Transfer | Michele O’Dwyer Raffaele Filieri Lisa O’Malley | 2023/6 |
Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods | Journal of Business Research | Sven Baehre Michele O'Dwyer Lisa O'Malley Vicky M Story | 2022/10/1 |
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation | Journal of the Academy of Marketing Science | Sven Baehre Michele O’Dwyer Lisa O’Malley Nick Lee | 2022/1 |
Ethical standards and perceptions of CRM among millennial consumers | International Marketing Review | David Cosgrave Michele O'Dwyer | 2020/12/3 |