Micheal Adu Kwarteng

Micheal Adu  Kwarteng

Univerzita Tomáše Bati ve Zlíne

H-index: 13

Europe-Czech Republic

About Micheal Adu Kwarteng

Micheal Adu Kwarteng, With an exceptional h-index of 13 and a recent h-index of 12 (since 2020), a distinguished researcher at Univerzita Tomáše Bati ve Zlíne, specializes in the field of Digital marketing, Brand management, Decision Sciences, applied marketing research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Social media marketing, value creation and firm's sustainability performance: a study among young consumers

‘Do I really need to digitalize at all?’: Contextualizing the debate about owner-managers’ intentions towards digitalization adoption for SMEs in two European nations

Extending UTAUT with competitive pressure for SMEs digitalization adoption in two European nations: a multi-group analysis

Transitioning to online teaching during the pandemic period: The role of innovation and psychological characteristics

Modeling the acceptance and resistance to use mobile contact tracing apps: a developing nation perspective

Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire

Influence of Personal Cultural Orientations in Artificial Intelligence Adoption in Small and Medium-Sized Enterprises

Perceptions of social media usage to engage citizens: a qualitative study of Czech Republic municipalities

Micheal Adu Kwarteng Information

University

Position

___

Citations(all)

501

Citations(since 2020)

472

Cited By

85

hIndex(all)

13

hIndex(since 2020)

12

i10Index(all)

16

i10Index(since 2020)

16

Email

University Profile Page

Univerzita Tomáše Bati ve Zlíne

Google Scholar

View Google Scholar Profile

Micheal Adu Kwarteng Skills & Research Interests

Digital marketing

Brand management

Decision Sciences

applied marketing research

Top articles of Micheal Adu Kwarteng

Title

Journal

Author(s)

Publication Date

Social media marketing, value creation and firm's sustainability performance: a study among young consumers

Aslib Journal of Information Management

Adwoa Yeboaa Owusu Yeboah

Michael Adu Kwarteng

Petr Novak

2024/3/21

‘Do I really need to digitalize at all?’: Contextualizing the debate about owner-managers’ intentions towards digitalization adoption for SMEs in two European nations

Michael Adu Kwarteng

2023/6/26

Extending UTAUT with competitive pressure for SMEs digitalization adoption in two European nations: a multi-group analysis

Aslib Journal of Information Management

Michael Adu Kwarteng

Alex Ntsiful

Lerma Fernando Plata Diego

Petr Novák

2023/6/19

Transitioning to online teaching during the pandemic period: The role of innovation and psychological characteristics

Innovative Higher Education

Alex Ntsiful

Michael Adu Kwarteng

Michal Pilík

Christian Nedu Osakwe

2023/4

Modeling the acceptance and resistance to use mobile contact tracing apps: a developing nation perspective

Online Information Review

Michael Adu Kwarteng

Alex Ntsiful

Christian Nedu Osakwe

Kwame Simpe Ofori

2023/3/27

Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire

International Journal of Consumer Studies

Michael Adu Kwarteng

Alex Ntsiful

Christian Nedu Osakwe

Abdul Bashiru Jibril

Miloslava Chovancova

2022

Influence of Personal Cultural Orientations in Artificial Intelligence Adoption in Small and Medium-Sized Enterprises

Diego Fernando Plata Lerma

Michael Adu Kwarteng

Michal Pílik

2023/11/9

Perceptions of social media usage to engage citizens: a qualitative study of Czech Republic municipalities

Administratie si Management Public

Nikola Svirak

Michael Kwarteng

Michal Pilík

2023

How health-related messaging increase intentions to download and use mobile contact (COVID-19) tracing apps: preliminary findings

Cogent Social Sciences

Alex Ntsiful

Michael Adu Kwarteng

Henry Egbezien Inegbedion

2022/12/31

Extending the UTAUT model to understand the barriers towards SME digitalization in the Czech Republic

Serbian Journal of Management

Michael Kwarteng

Diego Plata

Mark Ratilla

Petr Novak

Lukas Zlamal

2022/11/20

A Conceptual Framework for Integrating TPB With Context-Relevant Variables to Predict e-Learning Success During the Covid-19 Pandemic

European Conference on e-Learning

Diego Fernando Plata Lerma

Fortune Nwaiwu

Eric Afful-Dadzie

Alex Ntsiful

Michael Adu Kwarteng

2022/10/27

The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market

International Journal of Information Management

Michael Adu Kwarteng

Abdul Bashiru Jibril

Fortune Nwaiwu

Michal Pilík

Miloslava Chovancova

2021/6/1

Decision science: a multi-criteria decision framework for enhancing an electoral voting system

Systems Science & Control Engineering

Raphael Kwaku Botchway

Abdul Bashiru Jibril

Zuzana Komínková Oplatková

Roman Jasek

Michael Adu Kwarteng

2021/1/1

Human and cobot cooperation ethics: The process management concept of the production workplace

journal of Competitiveness

Felicita Chromjakova

Damien Trentesaux

Michael Adu Kwarteng

2021/9/30

Trust building in mobile money and its outcomes

European Business Review

Christian Nedu Osakwe

Titus Chukwuemezie Okeke

Michael Adu Kwarteng

2021/6/22

Do socio-economic factors impede the engagement in online banking transactions? Evidence from Ghana

Banks and Bank Systems

Abdul Bashiru Jibril

Michael Adu Kwarteng

Miloslava Chovancová

Jürgen Bode

2020/10/21

Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana

Sustainability

Abdul Bashiru Jibril

Michael Adu Kwarteng

Michal Pilik

Elsamari Botha

Christian Nedu Osakwe

2020/1/23

The influence of price comparison websites on online switching behavior: A consumer empowerment perspective

Michael Adu Kwarteng

Abdul Bashiru Jibril

Elsamari Botha

Christian Nedu Osakwe

2020/4/1

The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory

Cogent Business & Management

Abdul Bashiru Jibril

Michael Adu Kwarteng

Raphael Kwaku Botchway

Jürgen Bode

Miloslava Chovancova

2020/1/1

Online identity theft on consumer purchase intention: A mediating role of online security and privacy concern

Abdul Bashiru Jibril

Michael Adu Kwarteng

Fortune Nwaiwu

Christina Appiah-Nimo

Michal Pilik

...

2020/4/1

See List of Professors in Micheal Adu Kwarteng University(Univerzita Tomáše Bati ve Zlíne)

Co-Authors

H-index: 21
Zuzana Komínková Oplatková

Zuzana Komínková Oplatková

Univerzita Tomáše Bati ve Zlíne

H-index: 20
Boris Popesko

Boris Popesko

Univerzita Tomáše Bati ve Zlíne

H-index: 16
Eric Afful-Dadzie

Eric Afful-Dadzie

University of Ghana

H-index: 15
Michal Pilík

Michal Pilík

Univerzita Tomáše Bati ve Zlíne

H-index: 14
Jibril Abdul Bashiru

Jibril Abdul Bashiru

Univerzita Tomáše Bati ve Zlíne

H-index: 8
Fortune Nwaiwu Ph.D.

Fortune Nwaiwu Ph.D.

Univerzita Tomáše Bati ve Zlíne

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