ProfessorsProfessors of Coastal Carolina UniversityMichael Latta

Michael Latta

Coastal Carolina University

H-index: 9

North America-United States

About Michael Latta

Michael Latta, With an exceptional h-index of 9 and a recent h-index of 4 (since 2020), a distinguished researcher at Coastal Carolina University, specializes in the field of marketing innovation advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sensemaking and big data science used in marketing to solve social and behavioral problems

Economic Consequences of Not Attending Business Classes

PANEL: Are Students Our Customers? Perils and Pitfalls of Students as Customers

PANEL: Changing Expectations from Department Chairs in the Dynamic Environment of Higher Education

Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today

Michael Latta Information

University	Coastal Carolina University
Position	___
Citations(all)	352
Citations(since 2020)	59
Cited By	303
hIndex(all)	9
hIndex(since 2020)	4
i10Index(all)	8
i10Index(since 2020)	1
Email	Access Email
University Profile Page	Coastal Carolina University
Google Scholar	View Google Scholar Profile

Michael Latta Skills & Research Interests

marketing innovation advertising

Top articles of Michael Latta

Title	Journal	Author(s)	Publication Date
Sensemaking and big data science used in marketing to solve social and behavioral problems	Journal of Strategic Innovation and Sustainability	Michael Latta	2020/12/25
Economic Consequences of Not Attending Business Classes	Journal of Higher Education Theory and Practice	Michael Latta Henry Lowenstein	2020/12/20
PANEL: Are Students Our Customers? Perils and Pitfalls of Students as Customers		Michael Latta David J Burns Michael McCall Ismet Anitsal Melek Meral Anitsal	2020
PANEL: Changing Expectations from Department Chairs in the Dynamic Environment of Higher Education		Ismet Anitsal Melek Meral Anitsal Michael Latta David J Burns	2020
Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today		Michael Latta	2020