Michael Breazeale
Mississippi State University
H-index: 17
North America-United States
Top articles of Michael Breazeale
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Fueling and cooling firestorms: How online community members enable and disable online negative e-WOM | Journal of Product & Brand Management | Tyler Hancock Michael Breazeale Frank G Adams Haley Hardman | 2023/1/31 |
How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories | Journal of business research | Sandra Maria Correia Loureiro Enav Friedmann Michael Breazeale Ivo Middendorf | 2023/9/1 |
Beware the predatory shopper: exploring social vigilantism and proactivity in the exploitation of online pricing mistakes | Journal of Consumer Marketing | Tyler Hancock Frank G Adams Michael Breazeale Jason E Lueg Kevin J Shanahan | 2022/11/17 |
Once Upon a Product: Storytelling with Online Product Descriptions: An Abstract | Christian Barney Michael Breazeale Joel Collier | 2022/5/25 | |
List of Reviewers for the Special Issue of the Journal of Service Research | Journal of Service Research | Raj Agnihotri Daniel Bachrach Donald Barnes Christopher Blocker Willy Bolander | 2020 |
Exploring jealousy and envy in communal relationship revenge-seeking | Journal of Consumer Marketing | Tyler Hancock Frank G Adams Michael Breazeale Jason E Lueg | 2020/8/21 |
Panic attack: How illegitimate invasions of privacy cause consumer anxiety and dissatisfaction | Journal of Public Policy & Marketing | Carol L Esmark Jones Jennifer L Stevens Stephanie M Noble Michael J Breazeale | 2020/7 |
