Michael Barone
University of Louisville
H-index: 29
North America-United States
Top articles of Michael Barone
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
(Not) near and dear: COVID-19 concerns increase consumer preference for products that are not “near me” | Journal of the Association for Consumer Research | Mina Kwon Andrew S Manikas Michael J Barone | 2022/1/1 |
How internal reference prices determine when a price’s location will influence consumer judgments | Marketing Letters | Katina Kulow Keith S Coulter Michael J Barone Xingbo Li | 2022/12/1 |
Politics, promotions, and pandemics: Political ideologies shape consumers’ responses to framed versus unframed brand logos and COVID-19 recommendations | Journal of the Association for Consumer Research | Mina Kwon Andrew S Manikas Michael J Barone | 2022/7/1 |
Location, location, location: When and how low price locations improve consumer price perceptions | Psychology & Marketing | Michael J Barone Keith S Coulter Katina Kulow Xingbo Li | 2022/6 |
Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers | Journal of Business Research | Katina Kulow Mina Kwon Michael J Barone | 2021/8/1 |
The challenge of being a challenger: Social dominance orientation shapes the impact of “challenger vs. leader” comparisons | Journal of Consumer Psychology | Xingbo Li Michael J Barone Shailendra P Jain Mina Kwon | 2021/1 |
The upside of down: Presenting a price in a low or high location influences how consumers evaluate it | Journal of Retailing | Michael J Barone Keith S Coulter Xingbo Li | 2020/9/1 |
A world of mistrust: fake news, mistrust mind-sets, and product evaluations | Journal of the Association for Consumer Research | Mina Kwon Michael J Barone | 2020/4/1 |
