Mersid Poturak

Mersid Poturak

International BURCH University

H-index: 13

Europe-Bosnia and Herzegovina

About Mersid Poturak

Mersid Poturak, With an exceptional h-index of 13 and a recent h-index of 11 (since 2020), a distinguished researcher at International BURCH University, specializes in the field of digital marketing, marketing strategy, online campaigns.

His recent articles reflect a diverse array of research interests and contributions to the field:

Improving the prediction of social media engagement in universities by utilizing feature selection in machine learning

Implementing e-learning environment at universities in Bosnia and Herzegovina

Predicting User Engagement of Facebook Post Images in Leading Universities: A Machine Learning Approach.

https://ejce. cherkasgu. press

Influence of brand loyalty on consumer purchase behavior

Examination of the importance of the process of developing new products: An emphasis on food and beverage industry in Serbia, Bosnia and Herzegovina and Montenegro

Influence of search engine optimization (SEO) on business performance: Case study of private university in Sarajevo

Client satisfaction and loyalty factors in automotive industry

Mersid Poturak Information

University

Position

Assoc. Prof. Dr. Faculty of Economics

Citations(all)

931

Citations(since 2020)

847

Cited By

295

hIndex(all)

13

hIndex(since 2020)

11

i10Index(all)

14

i10Index(since 2020)

11

Email

University Profile Page

International BURCH University

Google Scholar

View Google Scholar Profile

Mersid Poturak Skills & Research Interests

digital marketing

marketing strategy

online campaigns

Top articles of Mersid Poturak

Title

Journal

Author(s)

Publication Date

Improving the prediction of social media engagement in universities by utilizing feature selection in machine learning

International Journal of Research in Business and Social Science (2147-4478)

Dino Keco

Engin Obucic

Mersid Poturak

2024/2/18

Implementing e-learning environment at universities in Bosnia and Herzegovina

International Journal of Education and Practice

Ekrem Nurovic

Mersid Poturak

2023

Predicting User Engagement of Facebook Post Images in Leading Universities: A Machine Learning Approach.

Revue d'Intelligence Artificielle

Engin Obucic

Mersid Poturak

Dino Keco

2023/8/1

https://ejce. cherkasgu. press

European Journal of Contemporary Education

Antonio Daniel García-Rojas

Sara Conde Vélez

2022

Influence of brand loyalty on consumer purchase behavior

International Journal of Research in Business and Social Science (2147-4478)

Lejla Catic

Mersid Poturak

2022/11/13

Examination of the importance of the process of developing new products: An emphasis on food and beverage industry in Serbia, Bosnia and Herzegovina and Montenegro

International Journal of Research in Business and Social Science (2147-4478)

Bajro Catic

Mersid Poturak

2022/11/6

Influence of search engine optimization (SEO) on business performance: Case study of private university in Sarajevo

International Journal of Research in Business and Social Science (2147-4478)

Mersid Poturak

Dino Keco

Eldar Tutnic

2022/6/5

Client satisfaction and loyalty factors in automotive industry

Journal of Global Social Sciences

Mersid Poturak

Haris Muratović

Amel Pintol

Yusra Mohammed M Salih

2022/6/1

Effects of Advertising Through Different Digital Marketing Channels on Consumer Buying Behavior in Bosnia and Herzegovina: A Research Project

Open Journal for Research in Economics

Dzenita Sljivo

Mersid Poturak

2021/12/2

Rethinking the concept of the education through digitalization of higher education Institutions and blockchain

International Journal of Social Sciences & Educational Studies

Ekrem Nurović

Mersid Poturak

2021/6/1

Online transformation of higher education due to COVID19: impact, perception, and recommendation

Ekrem Nurovic

Mersid Poturak

2021/4

Employee performance and customer loyalty: Mediation effect of customer satisfaction

Middle East Journal of Management

Taylan Budur

Mersid Poturak

2021

Transformational leadership and its impact on customer satisfaction. Measuring mediating effects of organisational citizenship behaviours

Middle East Journal of Management

Taylan Budur

Mersid Poturak

2021

The Nigerian State and Strategies for Eliminating Security Challenges In Nigeria

Journal of Global Social Sciences

Kennedy Ohazuruike

2020/3/1

Effectiveness of transformational leadership among different cultures

International Journal of Social Sciences & Educational Studies

Taylan Budur

Nereida Hadziahmetovic

2020

The African Union and Peacekeeping in Africa: Goals, Strategies and Challenges

Journal of Global Social Sciences

Jude COCODIA

2020/6/1

See List of Professors in Mersid Poturak University(International BURCH University)