Melissa N. Clark
Coastal Carolina University
H-index: 10
North America-United States
Top articles of Melissa N. Clark
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Green meets social media: young travelers’ perceptions of hotel environmental sustainability | Journal of Hospitality and Tourism Insights | Melissa Clark Bomi Kang Jennifer R Calhoun | 2023/1/20 |
Environmental Sustainability Practices in Minor League Sports [EARTH DAY PUBLICATION] | Sport Journal | Mark Mitchell Melissa Clark Sara Nimmo | 2023/4/21 |
Finding success promoting Berry College in a rapidly declining market: A longitudinal case study of a marketing campaign to reposition a college brand | Journal of Education Advancement & Marketing | Samantha Nazione Melissa Clark Basil Englis Nancy Rewis | 2022/12/1 |
New product development and at-home medical tests | Health Marketing Quarterly | Savannah Campbell Mark Mitchell Jerome Christia Melissa Clark | 2022/4/3 |
Adoption and Diffusion of At-Home Medical Tests | Atlantic Marketing Journal | Savannah Campbell Mark Mitchell Jerome Christia Melissa Clark | 2022 |
Converting purchase commitments into purchase fulfillments: An examination of salesperson characteristics and influence tactics | Industrial Marketing Management | Melissa Clark | 2020/2/1 |
