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Melissa L. Moore

Melissa L. Moore

Mississippi State University

H-index: 22

North America-United States

About Melissa L. Moore

Melissa L. Moore, With an exceptional h-index of 22 and a recent h-index of 11 (since 2020), a distinguished researcher at Mississippi State University, specializes in the field of Consumer Behavior, Relationship Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The effects of dual branding rumors on consumers’ national and store brand evaluations

Perceived market orientation in the product return experience and its impact on post-purchase behavior

Melissa L. Moore Information

University

Position

Professor of Marketing

Citations(all)

3182

Citations(since 2020)

1067

Cited By

3110

hIndex(all)

22

hIndex(since 2020)

11

i10Index(all)

23

i10Index(since 2020)

14

Email

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University Profile Page

Mississippi State University

Google Scholar

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Melissa L. Moore Skills & Research Interests

Consumer Behavior

Relationship Marketing

Top articles of Melissa L. Moore

Title

Journal

Author(s)

Publication Date

The effects of dual branding rumors on consumers’ national and store brand evaluations

Journal of Marketing Theory and Practice

Allyn Cascio

Stacie F Waites

Robert Moore

Melissa Moore

Douglas W Vorhies

...

2023/7/3

Perceived market orientation in the product return experience and its impact on post-purchase behavior

Journal of Marketing Theory and Practice

Robert S Moore

Joel E Collier

Zachary Williams

Melissa L Moore

2020/7/2

See List of Professors in Melissa L. Moore University(Mississippi State University)