Melissa Davies
Ohio University
H-index: 8
North America-United States
Top articles of Melissa Davies
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
“Together we go far”: Exploring the motivational dispositions within connected fitness | Journal of Applied Sport Management | Melissa Davies Thomas Aicher Brianna Newland Eric Hungenberg | 2024 |
Work [out] from home: examining brand community among connected fitness brand users | International Journal of Sport Management and Marketing | Melissa Davies Eric Hungenberg Thomas J Aicher Brianna L Newland | 2024 |
Evaluating Name, Image, Likeness Partnerships for Women in the NCAA | Case Studies in Sport Management | Paige Mooney Melissa Davies | 2023/6/19 |
The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic | International Journal of Sport Communication | Cole G Armstrong Melissa Davies Matthew Blaszka Ann Pegoraro | 2023/6/13 |
Exploring the managerial perspective on developing a new sport team brand | Journal of Applied Sport Management | Melissa Davies Matt Blaszka Cole Armstrong | 2023 |
Branding Across Borders: A Comparative Analysis Of Brand Communication By League-Affiliated Domestic And International Instagram Accounts | Melissa Davies Lars Griebel Cole Armstrong | 2023/10/27 | |
Marketing With Purpose: Building Upon Momentum in the Angel City | Case Studies in Sport Management | Danielle K Smith Melissa Davies | 2023/7/25 |
Global sport management learning from home: Expanding the international sport management experience through a collaborative class project | Sport Management Education Journal | Melissa Davies Tim Ströbel | 2022/7/12 |
No name, no logo, no problem?: Examining early fan connections to NHL Seattle | Sport Management Review | Melissa Davies Cole Armstrong Matthew Blaszka | 2022/5/27 |
An examination of fan support of tanking in the NBA | Journal of Sport Behavior | Michael Mudrick Molly Hayes Sauder Melissa Davies Kevin Sheaffer | 2021/9/1 |
Sport event ecotourism: sustainability of trail racing events in US National Parks | Journal of Sport & Tourism | Brianna L Newland Thomas J Aicher Melissa Davies Eric Hungenberg | 2021/4/3 |
Missing the Mark: Gathering Better Data From Student-Athlete Exit Interviews | Case Studies in Sport Management | James Strode Melissa Davies Heather J Lawrence | 2020/1/1 |
Co-Authors
