Melanie Wiese
University of Pretoria
H-index: 18
Africa-South Africa
Top articles of Melanie Wiese
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Omni-channel shopping experiences–to share or not to share? | Cogent Business & Management | Melanie Wiese | 2024/12/31 |
Impact of planned power outages (load shedding) on consumers in developing countries: Evidence from South Africa | Energy Policy | Melanie Wiese Liezl-Marié van der Westhuizen | 2024/4/1 |
Modelling zero waste behavioural intent: The moderating role of perceived behavioural control and Socio-Demographic factors | Cleaner and Responsible Consumption | Euodia Isabella Botha Melanie Wiese | 2024/2/9 |
Public coping discourse in response to government health crisis communication | Corporate Communications: An International Journal | Melanie Wiese Liezl-Marié Van Der Westhuizen | 2023/3/6 |
Patients’ experience sharing with online social media communities: a bottom-of-the-pyramid perspective | Journal of Services Marketing | Husain Salilul Akareem Melanie Wiese Wafa Hammedi | 2022/3/28 |
Why do consumers engage in online brand communities–and why should brands care? | Journal of Consumer Marketing | Danita van Heerden Melanie Wiese | 2021/4/9 |
Shopping on social networks: is this the storefront of the future? | International Journal of Business Information Systems | Melanie Wiese | 2021 |
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context | Journal of Marketing Management | Melanie Wiese Husain Salilul Akareem | 2020/3/23 |
Exploring technology readiness for mobile payment app users | The International Review of Retail, Distribution and Consumer Research | Melanie Wiese Michael Humbani | 2020/3/14 |
A framework for Facebook advertising effectiveness: A behavioral perspective | Journal of Business Research | Melanie Wiese Carla Martínez-Climent Dolores Botella-Carrubi | 2020/3/1 |
The Role of Gender in Brand Anthropomorphism of Brand Spokes-Characters | Jade Verbeek | 2020 | |
Online engagement: Implications of the'like'button | The Retail and Marketing Review | Danita Van Heerden Melanie Wiese Gene Van Heerden | 2020/12/1 |
Co-Authors
