Mayukh Dass
Texas Tech University
H-index: 24
North America-United States
Top articles of Mayukh Dass
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The time-varying effects of rhetorical signals in crowdfunding campaigns | Journal of the Academy of Marketing Science | Masoud Moradi Mayukh Dass Dennis Arnett Vishag Badrinarayanan | 2024/3 |
Using RA theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and … | Journal of Business Research | Md Tarique Newaz Vallari Chandna Mayukh Dass Dennis Arnett | 2023/11/1 |
Forecasting purchase rates of new products introduced in existing categories | Journal of Marketing Analytics | Mayukh Dass Masoud Moradi Fereshteh Zihagh | 2023/9 |
An Investigation Into Slogan Design On Creating Slogan–Brand Alignment: Message Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment | Journal of Advertising Research | Mayukh Dass Chiranjeev Kohli Manaswini Acharya | 2023/3/1 |
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better? | Proceeding of International Conference Sustainable Competitive Advantage | Esti Julia Irawan Ary Yunanto Retno Kurniasih | 2022/10/27 |
Differential effects of analytical versus emotional rhetorical style on review helpfulness | Journal of Business Research | Masoud Moradi Mayukh Dass Piyush Kumar | 2023/1/1 |
An exploration of ripple effects of advertising among major suppliers in a supply chain network | Journal of Business Research | Mayukh Dass Mehrnoosh Reshadi Yuewu Li | 2023/12 |
Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support | Journal of Strategic Marketing | Masoud Moradi Mayukh Dass Fereshteh Zihagh | 2022/12/30 |
Applications of artificial intelligence in B2B marketing: Challenges and future directions | Industrial Marketing Management | Masoud Moradi Mayukh Dass | 2022/11/1 |
The Impact of Online Review Content and Linguistic Style Matching on New Product Sales: The Moderating Role of Review Helpfulness | Decision Sciences | Omer Topaloglu Mayukh Dass | 2021 |
Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market | Journal of Business Research | Kiran Pedada Manjunath Padigar Ashish Sinha Mayukh Dass | 2021/10/1 |
On the Extendibility of Brands with Subordinate versus Basic Category Concepts | Journal of Retailing | Omer Topaloglu Piyush Kumar Mayukh Dass | 2021/9/1 |
Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective | Journal of Global Scholars of Marketing Science | Dennis B Arnett Mayukh Dass Kshitij Bhoumik | 2021/4/3 |
Discovering Market Structure of Ambiguously Appraised Products from Bid History in Online Auctions | Mayukh Dass Srinivas K Reddy Md Tarique Newaz Mehrnoosh Reshadi | 2020/9/17 | |
A theoretical model of the formation and dissolution of emerging market international marketing alliances | Journal of the Academy of Marketing Science | Kiran Pedada S Arunachalam Mayukh Dass | 2020/9 |
The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers | Journal of Business Research | Kyung-Ah Kay Byun Dale F Duhan Mayukh Dass | 2020/8/1 |
Understanding firms’ relative strategic emphases: An entrepreneurial orientation explanation | Industrial Marketing Management | Xinchun Wang Mayukh Dass Dennis B Arnett Xiaoyu Yu | 2020/1/1 |
Co-Authors
