Maura L. Scott
Florida State University
H-index: 26
North America-United States
Top articles of Maura L. Scott
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Friend or Foe? Can Anthropomorphizing Self-Tracking Devices Backfire on Marketers and Consumers | Journal of the Academy of Marketing Science | Lane Peterson Fronczek Martin Mende Maura L. Scott Gergana Y. Nenkov Anders Gustafsson | 2024 |
Personalized Communication as a Platform for Service Inclusion? Initial Insights into Interpersonal and AI-Based Personalization for Stigmatized Consumers | Journal of Service Research | Martin Mende Maura L Scott Valentina O Ubal Corinne MK Hassler Colleen M Harmeling | 2024/2 |
You Want to Sell This to Me Twice!? How Perceptions of Betrayal May Undermine Internal Product Upgrades | Journal of the Academy of Marketing Science | Janina Garbas Sebastian Schubach Martin Mende Maura L. Scott Jan H. Schumann | 2023 |
And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment | Journal of Public Policy & Marketing | Maura L. Scott Kelly D. Martin | 2023 |
Consumer preferences for fuel snacks at the intersection of caregiving stress and gender | Journal of Business Research | Marina Cozac Martin Mende Maura L Scott | 2023 |
Exploring Consumer Responses to COVID-19: Meaning Making, Cohort Effects, and Consumer Rebound | Journal of the Association for Consumer Research | Martin Mende Dhruv Grewal Abhijit Guha Kusum Ailawadi Anne Roggeveen | 2023/4/1 |
Sales Well-Being: A Salesperson-focused Framework for Individual, Organizational, and Societal Well-Being | Journal of Personal Selling and Sales Management | Riley Dugan Valentina Ortiz Ubal Maura L. Scott | 2023 |
Reimagining Marketing Strategy: Driving the Debate on Grand Challenges | Journal of the Academy of Marketing Science | Ko de Ruyter Debbie Isobel Keeling Kirk Plangger Matteo Montecchi Maura L Scott | 2022 |
From Self-Quantification to Self-Objectification? Framework and Research Agenda on Consequences for Well-Being | Journal of Consumer Affairs | Lane Peterson Fronczek Martin Mende Maura L. Scott | 2022 |
Language Matters! Humanizing Service Robots Through the Use of Language During the COVID-19 Pandemic | Marketing Letters | Smriti Kumar Elizabeth G Miller Martin Mende Maura L Scott | 2022/12 |
Impact for Good: A Journey toward Impact through Marketing Scholarship | European Journal of Marketing | Maura L. Scott Martin Mende | 2022 |
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions through Novel Perspectives | Journal of Public Policy & Marketing | Kelly D Martin Maura L Scott | 2022 |
Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda | Journal of Consumer Research | Zeynep Arsel David Crockett Maura L Scott | 2022/2 |
Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research | Journal of Public Policy & Marketing | Maura L. Scott Corinne M. K. Hassler Kelly D. Martin | 2022 |
From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions through the Lens of Consumer Psychology | Sonya A Grier Guillaume D Johnson Maura L Scott | 2022 | |
Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity | Journal of Public Policy & Marketing | Kelly D Martin Maura L. Scott | 2021 |
Marketing, through the Eyes of the Stigmatized | Journal of Marketing Research | Colleen M Harmeling Martin Mende Maura L Scott Robert W Palmatier | 2021/4 |
Power to the Robots!? How Consumers Respond to Robotic Leaders in Cobotic Service Teams | Marketing Science Institute Working Paper Series 2021 | Ilana Shanks Maura Scott Martin Mende Jenny van Doorn Dhruv Grewal | 2021 |
The Journal of Public Policy & Marketing at 40: Celebrating History and Impact | Journal of Public Policy & Marketing | Kelly D Martin Abhishek Borah Maura L. Scott | 2021 |
May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World | Journal of Public Policy & Marketing | Martin Mende Maura L. Scott | 2021 |
Co-Authors
