Matthew P. McAllister

Matthew P. McAllister

Penn State University

H-index: 23

North America-United States

About Matthew P. McAllister

Matthew P. McAllister, With an exceptional h-index of 23 and a recent h-index of 12 (since 2020), a distinguished researcher at Penn State University, specializes in the field of Critical Advertising Studies, Popular Culture, Political Economy of Media.

His recent articles reflect a diverse array of research interests and contributions to the field:

bell hooks’ “eating the other” as a critical advertising framework

The Routledge companion to advertising and promotional culture, 2nd edition

Introduction

The racialized celebrity other in perfume advertisements

Author meets critics: The Routledge companion to advertising and promotional culture.

The relationship between US advertising and popular culture: Four historical threads

“I keep hearing the promo, ‘You're fired!’”: Promotional culture, populist authoritarianism, and The Apprentice

Comics

Matthew P. McAllister Information

University

Position

Professor of Communications

Citations(all)

2029

Citations(since 2020)

455

Cited By

1683

hIndex(all)

23

hIndex(since 2020)

12

i10Index(all)

37

i10Index(since 2020)

17

Email

University Profile Page

Penn State University

Google Scholar

View Google Scholar Profile

Matthew P. McAllister Skills & Research Interests

Critical Advertising Studies

Popular Culture

Political Economy of Media

Top articles of Matthew P. McAllister

Title

Journal

Author(s)

Publication Date

bell hooks’ “eating the other” as a critical advertising framework

Matthew P McAllister

Sydney L Forde

Yasemin Beykont

2024

The Routledge companion to advertising and promotional culture, 2nd edition

Emily West

Matthew P McAllister

2023/1/1

Introduction

Asia Policy

Antonio M. Díaz-Fernández

Cristina Del-Real

Lorena Molnar

2023

The racialized celebrity other in perfume advertisements

Communication, Culture & Critique

Matthew P McAllister

Yasemin Beykont

Sydney L Forde

2023/9/1

Author meets critics: The Routledge companion to advertising and promotional culture.

Advertising & Society Quarterly

Emily West

Matthew P McAllister

Michelle A Amazeen

Yeşim Kaptan

Timeka N Tounsel

...

2023

The relationship between US advertising and popular culture: Four historical threads

Matthew P McAllister

Litzy Galarza

2023/4/4

“I keep hearing the promo, ‘You're fired!’”: Promotional culture, populist authoritarianism, and The Apprentice

Matthew P McAllister

Matt Cikovic

Cecilia Salomone

2023/4/4

Comics

Gerry Canavan

2022/7/21

Flying saucers and UFOs in US advertising during the Cold War, 1947–1989

Advertising & Society Quarterly

Matthew P McAllister

Greg Eghigian

2022

Advertising and promotion

Chris Hackley

Rungpaka Amy Hackley

2017/11/13

Representations of the working class in Trump-era advertising

Democratic Communiqué

Matthew P. McAllister

2022

Commercialization

Nancy L Lough PhD

2001

Critical theory: Celebrating the rich, individualistic superhero

Matthew P. McAllister

Joe Cruz

2020

Media ownership, autonomy, and democracy in a corporate age

Matthew P McAllister

Jennifer M Proffitt

2020/3/13

Comics industries

Matthew P. McAllister

Brian MacAuley

2020

Television advertising: Texts, political economy and ideology

Matthew P. McAllister

Lars Stoltzfus-Brown

2020

Working-class bodies in advertising

Matthew P. McAllister

Litzy Galarza

2020

See List of Professors in Matthew P. McAllister University(Penn State University)

Co-Authors

H-index: 49
Joseph Turow

Joseph Turow

University of Pennsylvania

H-index: 22
Michelle Amazeen

Michelle Amazeen

Boston University

H-index: 13
Jennifer M. Proffitt

Jennifer M. Proffitt

Florida State University

H-index: 12
Emily West

Emily West

University of Massachusetts Amherst

H-index: 10
Janelle Applequist

Janelle Applequist

University of South Florida

H-index: 9
Yesim Kaptan

Yesim Kaptan

Kent State University

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