Masud Ibrahim, Ph.D.

Masud Ibrahim, Ph.D.

University of Education

H-index: 11

Asia-Pakistan

About Masud Ibrahim, Ph.D.

Masud Ibrahim, Ph.D., With an exceptional h-index of 11 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Education, specializes in the field of Services Marketing, Entrepreneurship, Service innovation, Tourism marketing, Consumer behaviour.

His recent articles reflect a diverse array of research interests and contributions to the field:

An examination of value co-creation drivers in Ghana's hotel setting: a micro-level approach

Global Health Security amid COVID-19: Tanzanian government’s response to the COVID-19 Pandemic

Linking Service Innovation to Organisational Performance: Mediating Role of Employee Productivity and Job Satisfaction

Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries

Exploring consumers' intention to adopt mobile payment systems in Ghana

Health risk assessment of heavy metals via dietary intake of foodstuffs from the Multan, Pakistan.

Exploring online marketing adoption factors among used car sellers in Ghana

Service quality dimensions, students’ satisfaction and the link between them: A study of Student Information System at Jiangsu Province’Universities China

Masud Ibrahim, Ph.D. Information

University

Position

Senior Lecturer &AAMUSTED

Citations(all)

738

Citations(since 2020)

617

Cited By

272

hIndex(all)

11

hIndex(since 2020)

10

i10Index(all)

13

i10Index(since 2020)

11

Email

University Profile Page

University of Education

Google Scholar

View Google Scholar Profile

Masud Ibrahim, Ph.D. Skills & Research Interests

Services Marketing

Entrepreneurship

Service innovation

Tourism marketing

Consumer behaviour

Top articles of Masud Ibrahim, Ph.D.

Title

Journal

Author(s)

Publication Date

An examination of value co-creation drivers in Ghana's hotel setting: a micro-level approach

Journal of Hospitality and Tourism Insights

Dora Yeboah

Masud Ibrahim

Kingsley Agyapong

2023/12/1

Global Health Security amid COVID-19: Tanzanian government’s response to the COVID-19 Pandemic

BMC Public Health

Nyaso Malilo Hamisi

Dai Baozhen

Masud Ibrahim

2023/1

Linking Service Innovation to Organisational Performance: Mediating Role of Employee Productivity and Job Satisfaction

International Journal of Service Science, Management, Engineering and Technology

Masud Ibrahim

Kong Yusheng

Diyawu Rahman Adam

2022

Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries

Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence

Kojo Kakra Twum

Andrews Agya Yalley

Kwamena Minta Nyarku

Masud Ibrahim

Godwyn Manful

2022

Exploring consumers' intention to adopt mobile payment systems in Ghana

International Journal of E-Services and Mobile Applications (IJESMA)

Masud Ibrahim

Robert Ebo Hinson

Arthur Stephen

2022/1/1

Health risk assessment of heavy metals via dietary intake of foodstuffs from the Multan, Pakistan.

Human and Ecological Risk Assessment: An International Journal

Mojgan Nejabat

Hadi Kahe

Kobra Shirani

Payam Ghorbannejad

Farzin Hadizadeh

...

2017/7/4

Exploring online marketing adoption factors among used car sellers in Ghana

Masud Ibrahim

Frederick Asare

2021

Service quality dimensions, students’ satisfaction and the link between them: A study of Student Information System at Jiangsu Province’Universities China

European Journal of Business and Management

Samar Zaineldeen

Li Hongbo

Masud Ibrahim

2020/3/31

Entrepreneurial intentions amongst African students: A case study of the University of Education, Winneba, Ghana

Entrepreneurial Universities: Creating Institutional Innovation in Times of Turbulence

Nnamdi O Madichie

Masud Ibrahim

Diyawu Rahman Adam

Yazidu Ustarz

2020

MEASURING PATIENTS’PERCEIVED SERVICE QUALITY OF HEALTHCARE SERVICES DELIVERY IN PUBLIC HOSPITALS IN TANZANIA

Int J Econ Com Manag

Wenxin Wang

Nyaso Hamisi Malilo

Masud Ibrahim

2020

Service innovation and organisational performance: Mediating role of customer satisfaction

International Journal of Management & Entrepreneurship Research

Masud Ibrahim

Kong Yusheng

2020/7/9

Innovation capabilities, innovation types, and firm performance: evidence from the banking sector of Ghana

Sage Open

Kong YuSheng

Masud Ibrahim

2020/5

See List of Professors in Masud Ibrahim, Ph.D. University(University of Education)