Mary Jo Bitner
Arizona State University
H-index: 70
North America-United States
Top articles of Mary Jo Bitner
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
What Topics Should Business School Research Focus on? | Anne S Tsui Mary Jo Bitner Serguei Netessine | 2023/6/2 | |
Learning from the pioneering founders of the service research field | Journal of Service Management | David E Bowen Raymond P Fisk John EG Bateson Leonard L Berry Mary Jo Bitner | 2023/6/8 |
Guest editorial: Responsible research in marketing | Michael Haenlein Mary Jo Bitner Ajay K Kohli Katherine N Lemon David J Reibstein | 2022/1/1 | |
Executive Board | Gordon Brown Andrew Cooksy Eugene Olevsky Paul Paolini Jose E Castillo | 2016/7/13 | |
EBK: Services Marketing: Integrating Customer Service Across the Firm 4e | Alan Wilson Valarie Zeithaml Mary Jo Bitner Dwayne Gremler | 2020/10/7 |
