Marwa Tourky, Associate Professor of Marketing
Cranfield University
H-index: 12
Europe-United Kingdom
Top articles of Marwa Tourky, Associate Professor of Marketing
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Harmonizing Brand Experience: The Role of Sound in Shaping the Customer Brand Experience Journey | Mohamed Adel Abdelrazek Marwa Tourky William S Harvey | 2024 | |
Aligning employee and organizational values to build reputation | Asian Business & Management | M. Tourky S. Osman W.S. Harvey | 2023 |
Harnessing customer mindset metrics to boost consumer spending: a cross‐country study on routes to economic and business growth | British Journal of Management | A Shalaan G Agag M Tourkey | 2022/1/21 |
The Hidden Costs of Negative Workplace Gossip: Its Effect on Targets’ Behaviors, the Mediating Role of Guanxi Closeness, and the Moderating Effect of Need for … | Journal of Business Ethics | Bao Cheng Yan Peng Ahmed Shaalan Marwa Tourky | 2023/1 |
A Rejoinder to:‘Questioning the Appropriateness of Examining Guanxi in a Wasta Environment: Why Context Should Be Front and Center in Informal Network Research–A Commentary on … | Management and Organization Review | Ahmed Shaalan Riyad Eid Marwa E Tourky | 2023/10 |
When and how does leader humor promote customer-oriented organizational citizenship behavior in hotel employees? | Tourism Management | Bao Cheng Yun Dong Yurou Kong Ahmed Shaalan Marwa Tourky | 2023/6/1 |
Negative workplace gossip and targets’ subjective well-being: a moderated mediation model | The International Journal of Human Resource Management | Bao Cheng Yan Peng Xing Zhou Ahmed Shaalan Marwa Tourky | 2023/5/15 |
The chatbot revolution: Companies and consumers in a new digital age. | A. Shaalan M. E. Tourky K. Ibrahim | 2022 | |
How Marketing Communication Works | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
Integrated marketing communications: a global brand-driven approach | Philip J Kitchen Marwa E Tourky | 2022/1/3 | |
Creative Execution: Gaining and Retaining Customers and Influencing Stakeholders | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
Developing Integrated Global Marketing Communication Programs | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt | Journal of Marketing Communications | Ahmed Shaalan Ahmed Hegazy Marwa Tourky Ibrahim Elshaer Haidy Ashour | 2022/1/2 |
Investments and Measurements: The Quest for the Holy Grail | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
The Global Marketplace Considerations | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
Implementing the IGMC Strategy | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
Introduction to Communicating Globally: An Integrated Marketing Approach | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
De-linking from western epistemologies: Using guanxi-type relationships to attract and retain hotel guests in the Middle East | Management and Organization Review | Ahmed Shaalan Riyad Eid Marwa Tourky | 2022/10 |
ROCI Investment and Measurement Process: A Worked Example | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
IGMC Drivers and Agency Interaction | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
