Martinette Kruger

About Martinette Kruger

Martinette Kruger, With an exceptional h-index of 30 and a recent h-index of 24 (since 2020), a distinguished researcher at North-West University, specializes in the field of Market segmentation within a tourism context.

His recent articles reflect a diverse array of research interests and contributions to the field:

Chronically ailing or failing chronically: a typology of South African diners living with diabetes

A critical supply-side examination of promotional considerations in South African cultural heritage tourism

Food Service Professionals’ Competencies in Managing Food Allergies and Intolerances: A South African Perspective

Discovering the authenticity of a Liberation Cultural Heritage experience in South Africa: a market segmentation approach

The sky is the limit: A motivation and event attribute typology of trail runners

Shark diving tourism experiences: Perspectives from professionals and tourists to improve management

Encouraging pro-conservation intentions in urban recreational spaces: a South African zoo perspective

Bird (er) s of a feather? A typology of birders to South African national parks based on their behavioural involvement

Martinette Kruger Information

University

Position

___

Citations(all)

2804

Citations(since 2020)

1874

Cited By

1730

hIndex(all)

30

hIndex(since 2020)

24

i10Index(all)

81

i10Index(since 2020)

60

Email

University Profile Page

Google Scholar

Martinette Kruger Skills & Research Interests

Market segmentation within a tourism context

Top articles of Martinette Kruger

Title

Journal

Author(s)

Publication Date

Chronically ailing or failing chronically: a typology of South African diners living with diabetes

International Journal of Spa and Wellness

Adam Viljoen

Martinette Kruger

2024/4/2

A critical supply-side examination of promotional considerations in South African cultural heritage tourism

ISCONTOUR 2024 Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism Research

Martinette Kruger

2024/3/25

Food Service Professionals’ Competencies in Managing Food Allergies and Intolerances: A South African Perspective

Gastronomy and Tourism

Joseph Javangwe

Adam Herman Viljoen

Martinette Kruger

2024/2/26

Discovering the authenticity of a Liberation Cultural Heritage experience in South Africa: a market segmentation approach

Journal of Heritage Tourism

Babalwa Mgxekwa-Qumba

Martinette Kruger

2024/1/6

The sky is the limit: A motivation and event attribute typology of trail runners

Managing Sport and Leisure

Esmarie Myburgh

Martinette Kruger

2024/1/2

Shark diving tourism experiences: Perspectives from professionals and tourists to improve management

Tourism in Marine Environments

Serena Lucrezi

Olivia Wilson

Martinette Kruger

2023/10/31

Encouraging pro-conservation intentions in urban recreational spaces: a South African zoo perspective

International Journal of Tourism Cities

Martinette Kruger

Adam Viljoen

2023/3/16

Bird (er) s of a feather? A typology of birders to South African national parks based on their behavioural involvement

Annals of Leisure Research

Martinette Kruger

Armand Viljoen

2023/1/1

A Self-Identification Typology of Endurance Sport Participants

Event Management

Esmarie Myburgh

Martinette Kruger

2022/8/1

COVID-19 and the future of the South African tourism industry: A supply-side perspective

GeoJournal of Tourism and Geosites

Martinette Kruger

Adam Viljoen

2022/7/1

Hitting the Right (memorable Experience) Notes: A Typology of Performers at the World Choir Games

Event Management

Elizabeth A Du Preez

Martinette Kruger

2022/6/23

Profiling the South African recreational domestic tourist in the era of COVID-19

Leisure Sciences

T Matiza

M Kruger

2022/2/25

Delineating the South African domestic tourist’s behaviour amid a crisis: A psychographic segmentation approach

The Retail and Marketing Review

Tafadzwa Matiza

Martinette Kruger

Elmarie Slabbert

2022/12/1

Do they behave the same? Identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes

International Journal of Sport Management and Marketing

Esmarie Myburgh

Martinette Kruger

2022

That old saying about wine and age: identifying South African age-cohort preferences

International Journal of Wine Business Research

Martinette Kruger

Adam Viljoen

2022/10/18

Music event tourism as a means to encourage local travel: the case of the World Choir Games, South Africa

Elizabeth Ann Du Preez

Martinette Kruger

2022

Enhancing the interpretation at the national zoological gardens in South Africa

Journal of Outdoor Recreation and Tourism

E Botha

M Kruger

A Viljoen

2021/3/1

Hold your horses! A typology of endurance horse-riding participants

Managing Sport and Leisure

Martinette Kruger

Adam Viljoen

Daniélle Cronjé

2021/11/2

Determining the attributes trail runners seek when choosing an event

Conference Proceedings of the 32 nd Annual Conference of the Southern Africa Institute for Management Scientists: Re-imagining Management Research: Past Insights for Future Foresights

T Jordaan

E Myburgh

M Kruger

2021

A cause for celebration! A psychographic typology of attendees at a benefit concert

International Journal of Culture, Tourism and Hospitality Research

Martinette Kruger

Adam Viljoen

2021/10/28

See List of Professors in Martinette Kruger University(North-West University)

Co-Authors

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