Mark R. Gleim
Auburn University
H-index: 15
North America-United States
Top articles of Mark R. Gleim
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Collaborative consumption providers: examining the roles, classifications, and earnings of gig workers | Mark R Gleim Alexander Davidson | 2024/4/18 | |
Metaverse: shifting the reality of services | Journal of Services Marketing | Mark Gleim Heath McCullough OC Ferrell Colin Gabler | 2024/1/5 |
Why own when you can access? Motivations for engaging in collaborative consumption | Journal of Marketing Theory and Practice | Jennifer L Stevens Catherine M Johnson Mark R Gleim | 2023/1/2 |
Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies | Journal of Retailing and Consumer Services | Mark R Gleim Heath McCullough Naman Sreen Logan G Pant | 2023/1/1 |
The gender earnings gap in sharing economy services: the role of price, number of stays, and guests accommodated on Airbnb | Journal of Marketing Theory and Practice | Alexander Davidson Mark R Gleim | 2023/10/2 |
Gig worker typology and research agenda: advancing research for frontline service providers | Alexander Davidson Mark R Gleim Catherine M Johnson Jennifer L Stevens | 2023/8/10 | |
Platform marketplaces: unifying our understanding of lateral exchange markets | European Journal of Marketing | Mark R Gleim Jennifer L Stevens Catherine M Johnson | 2023/1/4 |
Decisions, decisions: variations in decision-making for access-based consumption | Journal of Marketing Theory and Practice | Stephanie J Lawson Mark R Gleim Michael D Hartline | 2021/7/3 |
Blockchain: a game changer for marketers? | Marketing Letters | Mark R Gleim Jennifer L Stevens | 2021 |
The impact of the institutional environment on green consumption in India | Journal of Consumer Marketing | Naman Sreen Rambalak Yadav Sushant Kumar Mark Gleim | 2020/12/1 |
