Mark Leach

Mark Leach

University of Wyoming

H-index: 15

North America-United States

About Mark Leach

Mark Leach, With an exceptional h-index of 15 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Wyoming, specializes in the field of sales, business-to-business marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Do salesforce management systems actually drive salesperson intentions?

Managing ambiguity: salesperson bricolage behavior and its organizational determinants

B2B Buyers' emotions and regulatory focus in justice and switch back decisions

Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition

An examination of salesperson bricolage during a critical sales disruption: Selling during the Covid-19 pandemic

Adapting sales influence tactics in the information intensive era

Mark Leach Information

University

Position

Mendicino Chair in Sales Professor of Marketing

Citations(all)

2354

Citations(since 2020)

632

Cited By

1887

hIndex(all)

15

hIndex(since 2020)

10

i10Index(all)

21

i10Index(since 2020)

11

Email

University Profile Page

University of Wyoming

Google Scholar

View Google Scholar Profile

Mark Leach Skills & Research Interests

sales

business-to-business marketing

Top articles of Mark Leach

Title

Journal

Author(s)

Publication Date

Do salesforce management systems actually drive salesperson intentions?

Industrial Marketing Management

Rhett T Epler

Laurianne Schmitt

David Mathis

Mark Leach

Bryan Hochstein

2023/8/1

Managing ambiguity: salesperson bricolage behavior and its organizational determinants

Journal of Personal Selling & Sales Management

Rhett T Epler

Wyatt A Schrock

Mark P Leach

Kimberly D White

Bryan Hochstein

2023/3/31

B2B Buyers' emotions and regulatory focus in justice and switch back decisions

Industrial Marketing Management

Richa Chugh

Noel Gould

Mark P Leach

Annie H Liu

2023/2/1

Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition

Journal of Personal selling & sales ManageMent

Mark P Leach

Annie H Liu

Ellen Bolman Pullins

Sijun Wang

2021/11/24

An examination of salesperson bricolage during a critical sales disruption: Selling during the Covid-19 pandemic

Industrial Marketing Management

Rhett T Epler

Mark P Leach

2021/5/1

Adapting sales influence tactics in the information intensive era

Journal of Business & Industrial Marketing

Mark P Leach

Rhett T Epler

Sijun Wang

2020/9/3

See List of Professors in Mark Leach University(University of Wyoming)