ProfessorsProfessors of Institute of Business ManagementMarium Mateen Khan

Marium Mateen Khan

Institute of Business Management

H-index: 8

Asia-Pakistan

About Marium Mateen Khan

Marium Mateen Khan, With an exceptional h-index of 8 and a recent h-index of 8 (since 2020), a distinguished researcher at Institute of Business Management, specializes in the field of Consumer Behavior, Consumer Animosity, Localpreneurship, Design Thinking.

His recent articles reflect a diverse array of research interests and contributions to the field:

Domestic (Local) Consumption in Young Pakistani Consumers – A Shift from Affective Mechanism to Cognitive Mechanism

The Impact of External and Internal Negative Feeling on Consumers’ Desire for Revenge and Negative Word of Mouth

Effect of Celebrity Endorsement on Consumer Purchase Intention–Evidence from Qmobile Linq Advertisement Endorsed by Priyanka Chopra

Bottom-Up Framework for Experiential & Project-Based 4-Year BS Entrepreneurship Program: An Intrapreneurial Conceptualization at Institute of Business Management (IoBM)

Professional Women Behavior Pertaining to Online Shopping in Pakistan

Marium Mateen Khan Information

University	Institute of Business Management
Position	PhD Research Scholar
Citations(all)	356
Citations(since 2020)	345
Cited By	91
hIndex(all)	8
hIndex(since 2020)	8
i10Index(all)	7
i10Index(since 2020)	7
Email	Access Email
University Profile Page	Institute of Business Management
Google Scholar	View Google Scholar Profile

Marium Mateen Khan Skills & Research Interests

Consumer Behavior

Consumer Animosity

Localpreneurship

Design Thinking

Top articles of Marium Mateen Khan

Title	Journal	Author(s)	Publication Date
Domestic (Local) Consumption in Young Pakistani Consumers – A Shift from Affective Mechanism to Cognitive Mechanism	Sukkur IBA Journal of Management and Business (SIJMB)	Marium Mateen Khan Amanat Ali Jalbani Syed Irfan Hyder Omar Javaid	2023/8/16
The Impact of External and Internal Negative Feeling on Consumers’ Desire for Revenge and Negative Word of Mouth	Sukkur IBA Journal Of Management And Business	Sadia Lateef Kamran Kamran Javeria Mustafa Waseem Yusaf Zai Marium Mateen Khan	2021/4/9
Effect of Celebrity Endorsement on Consumer Purchase Intention–Evidence from Qmobile Linq Advertisement Endorsed by Priyanka Chopra		Marium Mateen Khan	2020
Bottom-Up Framework for Experiential & Project-Based 4-Year BS Entrepreneurship Program: An Intrapreneurial Conceptualization at Institute of Business Management (IoBM)	Mahmood, N., Elahi, RM, Mukhtar, B., Khan, MM, Javaid, O., & Hyder, S., I.,(2020). Bottom-Up Framework for Experiential & Project-Based	Noman Mahmood Marium Mateen Khan Omar Javaid Syed Irfan Hyder	2020/8/11
Professional Women Behavior Pertaining to Online Shopping in Pakistan	Asian Journal of Social Sciences and Management Studies	Syeda Tayyaba Fasih Ayesha Shoukat Marium Mateen Khan	2020/6/30