Mariana Bassi Suter
University of Leeds
H-index: 10
Europe-United Kingdom
Top articles of Mariana Bassi Suter
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Understanding employee branding capability and country-of-origin image impacts for internationalised firms | Management International | Mariana Bassi Suter Felipe Mendes Borini Lucas dos Santos Costa Alison Jacqueline Glaister Raquel Meneses | 2024/3/5 |
Brand activism as a marketing strategy: an integrative framework and research agenda | Journal of Brand Management | Pedro Chapaval Pimentel Mariana Bassi‑Suter Simone Regina. Didonet | 2023/7/27 |
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer | Journal of Macromarketing | Livia Tiemi Bastos Rudolph Mariana Bassi Suter Simone. Barakat | 2023/6 |
Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil | RAUSP Management Journal | Alexandre Borba Salvador Mariana Bassi Suter Nicola Fordsike | 2023/9/10 |
Social License to Operate: Developing Stronger Social Activities at Home | Academy of Management Proceedings | Marina Gama Cyntia Vilasboas Calixto Casnici Mariana Bassi Suter Maria Tereza Leme Fleury Maria Alejandra Gonzalez-Perez | 2022 |
Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective | Journal of Business Research | Mariana Bassi Suter Surender Munjal Felipe Mendes Borini Dinora Floriani | 2021/9/1 |
