Margot Racat
ESSCA School of Management
H-index: 6
Europe-France
Top articles of Margot Racat
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Effectuation and causation models: an integrative theoretical framework | Small Business Economics | Margot Racat Antonin Ricard René Mauer | 2023/6/14 |
Sensory-enabling technology in m-commerce: the effect of haptic stimulation on consumer purchasing behavior | International Journal of Electronic Commerce | Margot Racat Daria Plotkina | 2023/7/3 |
Negative effects of distance learning accentuated by COVID-19 outbreak: A perspective of learners and teachers | Knowledge Management Research & Practice | Margot Racat Jessica Lichy | 2022/11/2 |
Improving service brand personality with augmented reality marketing | Journal of Services Marketing | Daria Plotkina John Dinsmore Margot Racat | 2022/8/16 |
Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication: An Abstract | Margot Racat Mathieu Kacha Brad D Carlson Sonia Capelli | 2023/3/14 | |
A comprehensive perspective of entrepreneurs’ behaviors: the role of perception in effectuation | Antonin Ricard Margot Racat | 2021/11/18 | |
New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention | Technological Forecasting and Social Change | Margot Racat Sonia Capelli Jessica Lichy | 2021/9/1 |
Persuasive communication using color and texture combination to enhance product appeal online | Margot Racat Mathieu Kacha | 2021/5/6 | |
Tracing digital fragmentation at the user level: Gen Y & Gen Z from a European perspective | Management international | Jessica Lichy Margot Racat | 2021 |
Haptic sensation and consumer behaviour: The influence of tactile stimulation in physical and online environments | Margot Racat Sonia Capelli | 2020/1/6 | |
The future of consumption in a Haptic-Based world | Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments | Margot Racat Sonia Capelli Margot Racat Sonia Capelli | 2020 |
When interfaces make it real | Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments | Margot Racat Sonia Capelli Margot Racat Sonia Capelli | 2020 |
Touching without touching: The paradox of the digital age | Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments | Margot Racat Sonia Capelli Margot Racat Sonia Capelli | 2020 |
Introduction to the World of Haptic Sensations | Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments | Margot Racat Sonia Capelli Margot Racat Sonia Capelli | 2020 |
Similarity: A Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective: An Abstract | Margot Racat Mathieu Kacha Brad D Carlson Sonia Capelli | 2020/12/14 |
