Marcin Wieczerzycki

Marcin Wieczerzycki

Uniwersytet Ekonomiczny w Poznaniu

H-index: 7

Europe-Poland

About Marcin Wieczerzycki

Marcin Wieczerzycki, With an exceptional h-index of 7 and a recent h-index of 5 (since 2020), a distinguished researcher at Uniwersytet Ekonomiczny w Poznaniu, specializes in the field of consumer behavior, new media, B2C marketing, internationalization.

His recent articles reflect a diverse array of research interests and contributions to the field:

Contemporary Digital Consumers:“Real” Versus Virtual Value Co-creation

Collective storytelling: Value co-creation in narrative-based goods

Współtworzenie wartości przez platformy cyfrowe-podejście sieciowe

Extra-industry imitation of digital platform business models

Relationship and digital competencies of individuals in value creation in the Polish digitized environment

Power asymmetry and value creation in B2C relationship networks

Value appropriation by network organizations in digital economy

Marcin Wieczerzycki Information

University

Position

___

Citations(all)

101

Citations(since 2020)

63

Cited By

45

hIndex(all)

7

hIndex(since 2020)

5

i10Index(all)

3

i10Index(since 2020)

1

Email

University Profile Page

Uniwersytet Ekonomiczny w Poznaniu

Google Scholar

View Google Scholar Profile

Marcin Wieczerzycki Skills & Research Interests

consumer behavior

new media

B2C marketing

internationalization

Top articles of Marcin Wieczerzycki

Title

Journal

Author(s)

Publication Date

Contemporary Digital Consumers:“Real” Versus Virtual Value Co-creation

Milena Ratajczak-Mrozek

Marcin Wieczerzycki

2022/9/16

Collective storytelling: Value co-creation in narrative-based goods

Marketing Theory

Marcin Wieczerzycki

Bartosz Deszczyński

2022/9

Współtworzenie wartości przez platformy cyfrowe-podejście sieciowe

Przegląd Organizacji

Milena Ratajczak-Mrozek

Aleksandra Hauke-Lopes

Marcin Wieczerzycki

2022/5/1

Extra-industry imitation of digital platform business models

Entrepreneurial Business and Economics Review

Aleksandra Hauke-Lopes

Marcin Wieczerzycki

Milena Ratajczak-Mrozek

2022/12/30

Relationship and digital competencies of individuals in value creation in the Polish digitized environment

Journal of Eastern European and Central Asian Research (JEECAR)

Milena Ratajczak-Mrozek

Marcin Wieczerzycki

Aleksandra Hauke-Lopes

2021/11/30

Power asymmetry and value creation in B2C relationship networks

International Journal of Management and Economics

Marcin Wieczerzycki

2021

Value appropriation by network organizations in digital economy

Marcin Wieczerzycki

Aleksandra Hauke-Lopes

Milena Ratajczak-Mrozek

2020

See List of Professors in Marcin Wieczerzycki University(Uniwersytet Ekonomiczny w Poznaniu)