Mahim Sagar

About Mahim Sagar

Mahim Sagar, With an exceptional h-index of 18 and a recent h-index of 16 (since 2020), a distinguished researcher at Indian Institute of Technology Delhi, specializes in the field of Marketing, Brand Management, Marketing Not For Profit, Ethical Branding, Policy Research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Healthcare decision making and choice: an empirical model of patient confusion

Exploring new-product selling challenges in the FMCG sector: a qualitative method approach

Exploring COVID-19 vaccine hesitancy and behavioral themes using social media big-data: a text mining approach

Telecom Spectrum map of India

Internal branding: Developing a predictive model for the Indian service sector

A study of risk perception of radiofrequency electromagnetic field (RF-EMF) exposure from mobile phones and base stations in India

Climate variability and its impact on cropping pattern and agricultural GDP in central dry zone of Karnataka, India

Apparel consumption and embodied experiences of gay men and transgender women in India: Variety and ambivalence, fit issues, LGBT-fashion brands, and affordability

Mahim Sagar Information

University

Position

Professor

Citations(all)

1669

Citations(since 2020)

1376

Cited By

669

hIndex(all)

18

hIndex(since 2020)

16

i10Index(all)

28

i10Index(since 2020)

23

Email

University Profile Page

Indian Institute of Technology Delhi

Google Scholar

View Google Scholar Profile

Mahim Sagar Skills & Research Interests

Marketing

Brand Management

Marketing Not For Profit

Ethical Branding

Policy Research

Top articles of Mahim Sagar

Title

Journal

Author(s)

Publication Date

Healthcare decision making and choice: an empirical model of patient confusion

Management Decision

Vishakha Chauhan

Mahim Sagar

2023/11/7

Exploring new-product selling challenges in the FMCG sector: a qualitative method approach

Qualitative Market Research: An International Journal

Archana Sharma

Mahim Sagar

2023/11/1

Exploring COVID-19 vaccine hesitancy and behavioral themes using social media big-data: a text mining approach

Kybernetes

Honey Yadav

Mahim Sagar

2023/7/7

Telecom Spectrum map of India

IETE Journal of Research

Alok Shankar Pandey

Jyoti Garg

Murali Krishna Medudula

Mahim Sagar

2022/5/4

Internal branding: Developing a predictive model for the Indian service sector

Indian Journal of Marketing

Pooja Sehgal

Sarika Kaushal

Mahim Sagar

2022/1/19

A study of risk perception of radiofrequency electromagnetic field (RF-EMF) exposure from mobile phones and base stations in India

Contemporary South Asia

Rojalin Pradhan

Jack Rowley

Mahim Sagar

2022/7/3

Climate variability and its impact on cropping pattern and agricultural GDP in central dry zone of Karnataka, India

MAUSAM

M Sagar

GS Mahadevaiah

SHRIPAD BHAT

HV HARISHKUMAR

VR Kiresur

2022/6/22

Apparel consumption and embodied experiences of gay men and transgender women in India: Variety and ambivalence, fit issues, LGBT-fashion brands, and affordability

Journal of homosexuality

Vishakha Chauhan

Kelly L Reddy-Best

Mahim Sagar

Arbuda Sharma

Karan Lamba

2021/7/29

Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion

Journal of Marketing Theory and Practice

Vishakha Chauhan

Mahim Sagar

2021/7/3

Consumer confusion: a systematic review and research directions

Vishakha Chauhan

Mahim Sagar

2021/6/29

Modified total interpretive structural modeling of marketing flexibility factors for Indian telecommunications service providers

Global Journal of Flexible Systems Management

Anshul Yadav

Mahim Sagar

2021/12

Critical success factors for next generation technical education institutions

Benchmarking: An International Journal

Smita Kashiramka

Mahim Sagar

Amlendu Kumar Dubey

Amit Mehndiratta

2021/5/21

Menstrual Hygiene Management: A Study of Perception, Problem, and Practices Among Urban Slums of Delhi

Indian Journal of Marketing

Harshita Kejriwal

Shubham Jain

Shiksha Kushwah

Mahim Sagar

Manvi Bansal

2021/11/30

Exploring patient choice in India: A study on hospital selection

International Journal of Healthcare Management

Vishakha Chauhan

Anand Sharma

Mahim Sagar

2021/4/3

Profile Centric Community Awareness and Engagement for Adolescent Girls: An Empirical Study on Early Marriage in India

Indian Journal of Marketing

Charru Hasti

Sonal Arora

Amit Mehndiratta

Mahim Sagar

Harish Chaudhry

2021/9/30

Data Protection Framework for India

Telecom Business Review

Alok Shankar Pandey

Nisheeth Dixit

Mahim Sagar

2020/9/1

The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries

Journal of Islamic Marketing

Shiksha Kushwah

Deep Shree

Sakineh Rezaei

Mahim Sagar

2020/3/4

Regional Optimal Crop Planning for Sustainability in North-Eastern Dry Zone of Karnataka

Economic Affairs

GV Rohith

M Sagar

Jaganath Olekar

2020

Development and performance assessment of adaptive nonlinear models for revenue prediction of a mobile network operator

International Journal of Knowledge-based and Intelligent Engineering Systems

Bijoyananda Mishra

Mahim Sagar

2020/1/1

See List of Professors in Mahim Sagar University(Indian Institute of Technology Delhi)

Co-Authors

H-index: 42
Sushil

Sushil

Indian Institute of Technology Delhi

H-index: 16
Dr. Smita Kashiramka

Dr. Smita Kashiramka

Indian Institute of Technology Delhi

H-index: 14
Puneet Gupta

Puneet Gupta

Indian Institute of Technology Delhi

H-index: 12
Kelly L. Reddy-Best

Kelly L. Reddy-Best

Iowa State University

H-index: 4
Vishakha Chauhan

Vishakha Chauhan

Indian Institute of Technology Delhi

H-index: 2
Siddharth Bora

Siddharth Bora

Indian Institute of Technology Delhi

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