Maggie Geuens

Maggie Geuens

Universiteit Gent

H-index: 52

Europe-Belgium

About Maggie Geuens

Maggie Geuens, With an exceptional h-index of 52 and a recent h-index of 33 (since 2020), a distinguished researcher at Universiteit Gent, specializes in the field of consumer behavior, advertising, branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

How a health goal activation drives the Nutri-Score effect

The effect of bundling products on total basket size

Research on Influencing Factors of Food Choice and Food Consumption

Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries

Development and validation of the motivation to avoid food waste scale

Products in disguise: communicating product benefits with surface mimicry

How online grocery shopping drives private label food purchases

Save near-expired food: Does a message to avoid food waste affect food purchase and household waste prevention behaviors?

Maggie Geuens Information

University

Position

Professor Marketing

Citations(all)

13221

Citations(since 2020)

5157

Cited By

9496

hIndex(all)

52

hIndex(since 2020)

33

i10Index(all)

96

i10Index(since 2020)

68

Email

University Profile Page

Universiteit Gent

Google Scholar

View Google Scholar Profile

Maggie Geuens Skills & Research Interests

consumer behavior

advertising

branding

Top articles of Maggie Geuens

Title

Journal

Author(s)

Publication Date

How a health goal activation drives the Nutri-Score effect

Food Quality and Preference

Eva Heeremans

Maggie Geuens

Iris Vermeir

2024/2/18

The effect of bundling products on total basket size

Daphne Ribbers

Barbara Kobuszewski Volles

Maggie Geuens

Anneleen Van Kerckhove

2023

Research on Influencing Factors of Food Choice and Food Consumption

Maggie Geuens

2023/3/19

Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries

Heliyon

M Hoteit

R Hoteit

A Aljawaldeh

K Van Royen

S Pabian

...

2023

Development and validation of the motivation to avoid food waste scale

Global Environmental Change

Daphne Ribbers

Maggie Geuens

Mario Pandelaere

Erica van Herpen

2023/1/1

Products in disguise: communicating product benefits with surface mimicry

Journal of Consumer Research

Anneleen Van Kerckhove

Caroline De Bondt

Maggie Geuens

2023/2/1

How online grocery shopping drives private label food purchases

Journal of Business Research

Julie Verstraeten

Eva Heeremans

Maggie Geuens

Iris Vermeir

2023/11/1

Save near-expired food: Does a message to avoid food waste affect food purchase and household waste prevention behaviors?

Journal of Cleaner Production

Yi Zhang

Erica van Herpen

Ellen J Van Loo

Mario Pandelaere

Maggie Geuens

2023/1/15

Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands

Journal of Business Research

Barbara Kobuszewski Volles

Anneleen Van Kerckhove

Maggie Geuens

2023/9/1

Marketing: The Fundamentals

Sara Leroi-Werelds

Katrien Verleye

Arne De Keyser

Maggie Geuens

Klaas Verbeken

...

2023

Food writings in a postmodern society: a discourse analysis of influencer and celebrity chef cookbooks in Belgium

Frontiers in Communication

Viktor LJ Proesmans

Iris Vermeir

Nelleke Teughels

Maggie Geuens

2023/7/20

Time for action: Implied-action does it!

Gudrun Roose

Maggie Geuens

2023

What a mess! The effect of messiness in food pictures on unhealthy food choices

Food Quality and Preference

Eva Meersseman

Maggie Geuens

Iris Vermeir

2023/7/1

Whether, why, and for whom the Nutri-Score works

Eva Heeremans

Maggie Geuens

Iris Vermeir

2022

How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes

Ecosystem Services

Nicky Coucke

Iris Vermeir

Hendrik Slabbinck

Maggie Geuens

Ziad Choueiki

2022/8/1

The backfire effect of the nutri-score

Eva Heeremans

Iris Vermeir

Maggie Geuens

2022

Food media and dietary behavior in a belgian adult sample: how obtaining information from food media sources associates with dietary behavior

International Journal of Public Health

Viktor Lowie Juliaan Proesmans

Iris Vermeir

Charlotte De Backer

Maggie Geuens

2022/5/23

The evolution of food recipes in popular media: does it associate with household purchases?

Viktor Proesmans

Maggie Geuens

Christophe Matthys

Iris Vermeir

2022

Dietary diversity in the Eastern Mediterranean region before and during the COVID-19 pandemic: Disparities, challenges, and mitigation measures

Frontiers in Nutrition

Maha Hoteit

Hussein Mortada

Ayoub Al-Jawaldeh

Rania Mansour

Batoul Yazbeck

...

2022/2/15

Intervention strategies to promote healthy and sustainable food choices among parents with lower and higher socioeconomic status

BMC Public Health

Marjolijn Vos

Benedicte Deforche

Anneleen Van Kerckhove

Nathalie Michels

Maggie Geuens

...

2022/12/19

See List of Professors in Maggie Geuens University(Universiteit Gent)