Madhubalan Viswanathan
University of Illinois at Urbana-Champaign
H-index: 40
North America-United States
Top articles of Madhubalan Viswanathan
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Student loan debt and mental health: a comprehensive review of scholarly literature from 1900 to 2019 | Gaurav R Sinha Madhubalan Viswanathan Christopher R Larrison | 2024/1/4 | |
A 1% TBSA chart reduces math errors while retaining acceptable first-estimate accuracy | Journal of Burn Care & Research | William C Ray Adrian Rajab Hope Alexander Brianna Chmil Robert Wolfgang Rumpf | 2022/5/1 |
Conversations about conducting marketing research in mental health | Jane E Machin Teri Brister Robert M Bossarte Jenna Drenten Ronald Paul Hill | 2022/8/19 | |
Money-back guarantees and service quality: the marketing of in vitro fertilization services | Journal of Marketing Research | Shan Yu Mrinal Ghosh Madhu Viswanathan | 2022/6 |
Quality-of-life as chronotopefication and futurization: Subsistence consumer experiences in India | JOURNAL OF CONSUMER AFFAIRS | Madhubalan Viswanathan Robert Alfonso Arias Arun Sreekumar | 2021/3/1 |
Unequal but essential: How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID‐19 | Journal of Consumer Affairs | Madhubalan Viswanathan Hussein Faruque Aly Ronald Duncan Namrata Mandhan | 2021/3 |
How global marketing can be more global and more marketing: A bottom-up perspective from subsistence marketplaces | Journal of Global Marketing | Madhubalan Viswanathan Arun Sreekumar | 2021/8/8 |
Negotiated agency in the face of consumption constraints: a study of women entrepreneurs in subsistence contexts | Journal of Public Policy & Marketing | Srinivas Venugopal Madhubalan Viswanathan | 2021/7 |
Introduction to the special section on subsistence marketplaces | Journal of Consumer Affairs | Madhubalan Viswanathan Ronika Chakrabarti Paul Ingenbleek Srinivas Venugopal | 2021/3 |
Marketplace literacy as a pathway to a better world: evidence from field experiments in low-access subsistence marketplaces | Journal of Marketing | Madhubalan Viswanathan Nita Umashankar Arun Sreekumar Ashley Goreczny | 2021/5 |
Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India | Journal of Consumer Affairs | Madhubalan Viswanathan Saravana Jaikumar Arun Sreekumar Shantanu Dutta | 2021/3 |
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces: Researching and designing customized sustainability literacy education in Tanzania | Journal of Public Policy & Marketing | Madhubalan Viswanathan Sara Baskentli Samanthika Gallage Diane M Martin Maria Ramirez-Grigortsuk | 2021/4 |
Extreme exclusion and relative deprivation in subsistence marketplaces: A study in a refugee settlement in Nakivale, Uganda | Journal of Consumer Affairs | Madhubalan Viswanathan Robert Alfonso Arias Arun Sreekumar | 2021/3 |
Cognitive and affective scarcities and relational abundance: Lessons from the confluence of extreme and chronic scarcities in subsistence marketplaces | Journal of the Association for Consumer Research | Madhubalan Viswanathan Ashok K Lalwani | 2020/10/1 |
