Małgorzata Bartosik-Purgat
Uniwersytet Ekonomiczny w Poznaniu
H-index: 15
Europe-Poland
Top articles of Małgorzata Bartosik-Purgat
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A new wave and the ripples it makes: Post-transition firm’s digital maturity and its consequences in global value chains | Entrepreneurial Business and Economics Review | Barbara Jankowska Marta Götz Ewa Mińska-Struzik Małgorzata Bartosik-Purgat | 2024/3/30 |
Cross-cultural business-to-business communication–the experiences of Polish companies with the Chinese and Americans | International Journal of Emerging Markets | Małgorzata Bartosik-Purgat Wiktoria Rakowska | 2023/5/30 |
Industry 4.0 technologies adoption: barriers and their impact on Polish companies’ innovation performance | European Planning Studies | Barbara Jankowska Ewa Mińska-Struzik Małgorzata Bartosik-Purgat Marta Götz Iwona Olejnik | 2023/5/4 |
The general circumstances of digital consumer behaviour in Europe | Małgorzata Bartosik-Purgat Nela Filimon | 2022/10/18 | |
Changes in consumer behaviour in the digital age | Agata Linkiewicz Małgorzata Bartosik-Purgat | 2022/10/18 | |
E-commerce in light of digital technology development: A consumer perspective | Małgorzata Bartosik-Purgat Barbara Jankowska | 2022/10/18 | |
Does Generation Matter for the Use of I4. 0 Technologies? | Małgorzata Bartosik-Purgat Barbara Jankowska Ewa Mińska-Struzik | 2022/9/5 | |
European consumers in the digital era: Implications of technology, media and culture on consumer behavior | Małgorzata Bartosik-Purgat Nela Filimon | 2022/10/18 | |
Young consumer perception towards family firms: Relationship building and gender | Entrepreneurial Business and Economics Review | Joanna Bednarz Małgorzata Bartosik-Purgat Tomasz Jastrzębski Giuseppe T Cirella | 2022/1/18 |
Digital Trends of European consumers' behaviour: Forecasts and predictions | Małgorzata Bartosik-Purgat Nela Filimon | 2022/10/18 | |
A consumer perspective | European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior | Małgorzata Bartosik-Purgat Barbara Jankowska | 2022/10/18 |
The reverse transfer of knowledge in MNEs: the perspective of foreign subsidiaries in a post-transition country | Journal of Intellectual Capital | Barbara Jankowska Małgorzata Bartosik-Purgat Iwona Olejnik | 2021/10/14 |
External factors of new media tools' usage in personal communication across countries | International Journal of Emerging Markets | Małgorzata Bartosik-Purgat | 2021/10/14 |
The usage of new media tools in prosumer activities–a corporate perspective | Technology Analysis & Strategic Management | Małgorzata Bartosik-Purgat Joanna Bednarz | 2021/4/3 |
Consumer acceptance of AR technology in e-commerce in the light of the Covid-19 pandemic: A conceptual perspective | Toward the “new normal” after Covid-19–A post-transition economy perspective | Małgorzata Bartosik-Purgat Tomasz Grzegorczyk Wiktoria Rakowska | 2021 |
The Effects of Social Media Tools' Usage in International Marketing Communication–Corporation Perspective | Małgorzata Bartosik-Purgat Staszków Michał Lemański Michał | 2021/11/29 | |
Understanding Consumer-Perceived Value in Augmented Reality–Implications for Marketing Activities | Małgorzata Bartosik-Purgat Milena Ratajczak-Mrozek | 2021/11/29 | |
Exploiting e-commerce trends for international market expansion: the perspective of Polish fashion firms | European Journal of International Management | Małgorzata Bartosik-Purgat Barbara Jankowska | 2020 |
