Ludovica Moi

About Ludovica Moi

Ludovica Moi, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Università degli Studi di Cagliari,

His recent articles reflect a diverse array of research interests and contributions to the field:

Addressing the societal challenges in organizations: The conceptualization of mindfulness capability for social justice

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

How to shape the competitive advantage of firms in unpredictable contexts: the role of marketing capabilities

Customer engagement in the tourism industry at the time of COVID-19: an exploratory study

Moving forward better marketing for a better world: a path for new research opportunities

The next frontier of digital business model innovation

Do they see eye to eye? Managing customer experience in phygital high-tech retail

Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers

Ludovica Moi Information

University

Position

Postdoctoral Research Fellow

Citations(all)

228

Citations(since 2020)

227

Cited By

12

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Top articles of Ludovica Moi

Addressing the societal challenges in organizations: The conceptualization of mindfulness capability for social justice

Journal of Business Ethics

2024/1

Ludovica Moi
Ludovica Moi

H-Index: 2

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of Marketing Communications

2023

Ludovica Moi
Ludovica Moi

H-Index: 2

Elona Marku
Elona Marku

H-Index: 5

How to shape the competitive advantage of firms in unpredictable contexts: the role of marketing capabilities

How to shape the competitive advantage of firms in unpredictable contexts

2023

Ludovica Moi
Ludovica Moi

H-Index: 2

Customer engagement in the tourism industry at the time of COVID-19: an exploratory study

2023/10/17

Ludovica Moi
Ludovica Moi

H-Index: 2

Moving forward better marketing for a better world: a path for new research opportunities

2023/9

Ludovica Moi
Ludovica Moi

H-Index: 2

The next frontier of digital business model innovation

2023/5/18

Ludovica Moi
Ludovica Moi

H-Index: 2

Do they see eye to eye? Managing customer experience in phygital high-tech retail

Management Decision

2023/3/15

Ludovica Moi
Ludovica Moi

H-Index: 2

Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers

Journal of Cleaner Production

2022/12/1

Ludovica Moi
Ludovica Moi

H-Index: 2

Tamara Keszey
Tamara Keszey

H-Index: 7

Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms

Journal of Business & Industrial Marketing

2022/10/21

Ludovica Moi
Ludovica Moi

H-Index: 2

Why do users trust algorithms? A review and conceptualization of initial trust and trust over time

2022/10/1

Ludovica Moi
Ludovica Moi

H-Index: 2

David G Allen
David G Allen

H-Index: 39

Managing the different stages of unexpected events: an exploratory analysis of tourism family businesses

Piccola Impresa/Small Business

2022

Ludovica Moi
Ludovica Moi

H-Index: 2

Infusing mindfulness for social justice: New perspectives for sustainable human resource management

2022

Ludovica Moi
Ludovica Moi

H-Index: 2

The intersection between SMEs' business strategies and the phases of unexpected events: a systematic review of the literature

2022

Ludovica Moi
Ludovica Moi

H-Index: 2

Toward an Organizational Capability-Based Theory of Mindfulness for Social Justice

Academy of Management Proceedings

2022

Ludovica Moi
Ludovica Moi

H-Index: 2

Digital transformation through the lens of digital data handling: an exploratory analysis of agri-food SMEs

Journal of Small Business Strategy

2022

Ludovica Moi
Ludovica Moi

H-Index: 2

DIGITAL COMMUNICATION STRATEGIES DURING PANDEMIC CRISIS

Crisis, chaos and organizations: the coronavirus and lessons for organizational theory

2022

Ludovica Moi
Ludovica Moi

H-Index: 2

Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches

2022

Ludovica Moi
Ludovica Moi

H-Index: 2

Elona Marku
Elona Marku

H-Index: 5

Leading digital transformation through an Agile Marketing Capability: the case of Spotahome

Journal of Management and Governance

2021/12

Ludovica Moi
Ludovica Moi

H-Index: 2

An agile marketing capability maturity framework

Tourism management

2021/10/1

Ludovica Moi
Ludovica Moi

H-Index: 2

Disentangling the corporate entrepreneurship construct: conceptualizing through co-words

Scientometrics

2021/2

See List of Professors in Ludovica Moi University(Università degli Studi di Cagliari)